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Social Panga Joins LS Digital To Become India’s Largest Digital Marketing Group

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Social Panga, a leading integrated digital and creative marketing agency, has joined forces with LS Digital (formerly Logicserve Digital), marking a significant milestone in India’s advertising landscape. This strategic partnership establishes India’s largest independent digital marketing group, poised to revolutionize the industry on a global scale.

Social Panga Joins LS Digital: A Powerful Alliance for Transformation

With a shared commitment to innovative solutions and operational excellence, the collaboration between Social Panga and LS Digital promises to reshape the digital marketing landscape. The integration of their expertise will provide marketers with unparalleled creative prowess and operational efficiencies, steering their growth trajectories towards success.

LS Digital: A Vision Fueled By Indian Roots

Mr. Prasad Shejale, CEO & Founder of LS Digital, expressed his excitement about this union. He said, “Social Panga will give the group an extra edge to our robust digital marketing transformation services. We share a common vision of building this group for the globe with Indian roots. This further enhances our capabilities post Langoor Digital & F1Studioz joined the group last year. I extend a warm welcome to the Social Panga team and I am very excited about the next phase of growth with them.”

Social Panga Co-founders Share Their Excitement

Himanshu Arora and Gaurav Arora, Co-founders of Social Panga, enthusiastically welcomed the partnership.

Mr Himanshu Arora, Co-founder, Social Panga said, “We are charged up for this partnership, as it’s the first time in Indian advertising industry juggernauts and experts in their specific areas have come together to rewrite the norms to form a lethal force not just for India but for the globe. Our vision of building an Indian group with all specialised offerings are coming to life, allowing us to serve our customers with the best of class, unified solutions.”

Added by Mr. Gaurav Arora, Co-founder, Social Panga said, “Built on creativity, our group empowers us. AI propels our innovative thinking, while the media magnifies it.​ For the first time in India, significant agencies are uniting, setting us apart. With experienced founders and specialized teams, we’re crafting India’s Largest Integrated Marketing Platform.​ From India to the World, our specialized approach tackles business challenges head-on. We stand strong, a specialized team, poised to be a force from India, one country at a time.”

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Creating An Integrated Marketing Powerhouse

Social Panga Joins LS Digital

Social Panga’s integration into LS Digital’s framework adds a new dimension to the group’s 6-pillar approach, encompassing Media, UI/UX, Creative & Communication, CX (MarTech), Data & Insights, and Tech Innovations. This strategic move positions LS Digital to provide an end-to-end suite of services that cater to diverse needs in the digital marketing landscape.

A Strong Presence with Global Aspirations

With offices in Bengaluru, Mumbai, and Delhi, Social Panga boasts a team of over 350 dedicated marketing professionals, affectionately dubbed “marketing mafias.” Their unique solution-oriented approach has garnered them a clientele of over 150 brands. The agency’s in-house video production arm, ‘The Yellow Shutter,’ has contributed to the creation of more than 100 advertising films and onboarded over 65 brands in the past year.

Pioneering Innovation and Transformation

LS Digital’s commitment to innovation and disruption in digital marketing and transformation sets it apart. The company thrives on pushing boundaries, delivering tailored solutions that empower businesses and enhance customer experiences. The addition of Social Panga to the group further strengthens LS Digital’s ability to offer a comprehensive suite of services for digital marketing transformation.

Also Read: Air India Introduces Its New Logo and New Livery

Wrapping up The collaboration of Social Panga and LS Digital

In conclusion, Social Panga joins LS Digital which has birthed a powerhouse of creativity, expertise, and innovation in the digital marketing landscape. With a unified approach and a shared vision, the newly formed entity is poised to elevate businesses in India and beyond, setting new benchmarks for excellence.

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