STUMBL, a fashion platform, has partnered with Masoom Minawala, a renowned fashion creator in India who has been featured in the Forbes 30 under 30 list and also has been the face of several prestigious publications, including Vogue, Grazia, Elle, and Harper’s Bazaar. Masoom has invested in STUMBL and will also be joining as a strategic advisor, further enhancing the platform’s expertise in the fashion industry.
STUMBL has formed a unique partnership to attract renowned fashion creators to its platform and provide young women with the freedom and confidence to explore and discover their unique styles. The brand’s goal is to establish a community of like-minded individuals where authenticity is valued, and individuals can express themselves without fear of judgment. STUMBL aims to achieve this by acquiring and retaining top fashion creators, and Masoom Minawala, as a strategic advisor, will be instrumental in guiding and advising the STUMBL team in this endeavor.
STUMBL was established in December 2022 by three highly successful and experienced senior executives, Maruthy Ramgandhi, Ayyappan Lakshmanan, and Abhishekk Handa. Since its inception, the brand has gained significant traction, attracting the attention of investors such as Saama Capital, Whiteboard Capital, and notable angel investors who invested a total of $1.6 million in the venture. The Brand has made a remarkable impact since its launch, catering to over 10,000 young women and retaining a notable 20 percent of them as repeat buyers. This remarkable customer retention rate is a reflection of the brand’s dedication to delivering a personalized and genuine experience that empowers customers to explore and express their unique style. With such impressive initial success, STUMBL is poised for further growth and expansion in the fiercely competitive fashion industry.
STUMBL focuses on hyper-personalization of its supply and shopping format, building a strong community of creators who curate real-time styles, and content marketing as key differentiators. These factors make STUMBL an ideal platform for new-age fashion brands struggling to reach their target audience in a market dominated by large marketplaces that prioritize discounting.
With its style-centric approach and emphasis on providing a personalized experience to young women, STUMBL offers a unique opportunity for fashion brands to connect with their target audience in a meaningful way. By leveraging the platform’s creator community and content marketing capabilities, brands can engage with customers in real time and build a loyal following based on shared values and aesthetics.
Maruthy Ramgandhi, Co-founder & CEO, STUMBL, says “Fashion choices among women of today are much more unique and aspirational. It is dynamic and a lot is driven by pop culture and OTT trends. Baggy clothes, K-fashion, Corsets, Bodysuits, Bralettes, and Coords are our top-selling styles right now. We work with creators to drop new styles every alternate day and keep our eyes peeled for new trends almost on a daily basis. Our vision is to be the number one fashion platform for women of today. A platform that will give them the fastest and most reliable access to the latest fashion trends. ” He further adds, “We are building this new, highly engaged shopping experience with social interaction at its core, providing our users with shoppable mood boards. Think of Instagram or Pinterest with shop-as-you-scroll functionality that marries discovery and commerce.”
Commenting on her association with STUMBL, Masoom Minawala, Fashion creator and Investor, says, “I am thrilled to be a part of STUMBL’s journey both as an investor and strategic advisor. Their real-time supply chain which brings the latest trends to customers at a brisk pace, and creator-focused shopping approach have the power to not only revolutionise the traditional fashion landscape but to also provide consumers with an unparalleled personalised shopping experience. Looking forward to witnessing STUMBL grow as the number one platform for Indian women and me being a part of this exciting evolution.”
STUMBL is well-positioned to capitalize on this opportunity, given its focus on building a unique fashion platform targeted at this demographic. Industry reports suggest that the fashion category currently accounts for 12% of e-commerce sales in India, with projections indicating a significant increase to 30% by 2027. This growth is expected to be driven primarily by GenZ and young millennials who are increasingly turning to online shopping for fashion. Masoom Minawala’s addition to the STUMBL team is expected to further strengthen the brand, given her experience and expertise in the fashion industry.
