Motherhood is a journey that comes with a multitude of challenges, but fortunately, we have a network of inspiring and influential mommy bloggers who are here to share their experiences and offer helpful tips and advice. As we move into 2023, we have compiled a list of 10 mommy influencers who are setting trends in the parenting industry and are worth following for their insightful and innovative approach to motherhood.
These moms cover a range of topics, from fashion and beauty to health and wellness, and offer practical advice on everything from sleep training to meal planning. They are passionate about their role as mothers and have built thriving communities around their content, connecting with fellow parents all over the world.
In this blog, we will introduce you to these 10 trendsetting mommy influencers, showcasing their unique perspectives and highlighting some of their most popular posts. Whether you are a new mom looking for guidance or an experienced parent seeking fresh ideas, these influencers are sure to inspire and empower you on your motherhood journey.
So, without further ado, let’s dive in and get to know these amazing moms who are leading the way in the parenting world in 2023.
1. Ritu Rathee Taneja
@Riturathee– 1.7M Followers
Location: Gurugram
Ritu Rathee is a multi-talented mommy influencer who has captured the hearts of millions through her infectious spirit and positive attitude. As a captain on Airbus A320, a YouTuber, a mother, and an all-around icon, Ritu proves that she can have it all – a successful career and a thriving family life. Her social media feeds are filled with snippets of her life as a pilot, personal moments with her daughters, and fashion content, inspiring mothers everywhere that they can strike a balance between their professional and personal life.
With over 7 million subscribers on YouTube and over 1.7 million followers on Instagram, Ritu Rathee is an inspiration to women everywhere. Her down-to-earth personality and unwavering dedication to both her family and career make her a true icon. From supporting her husband to reaching his goals to following her own passions, Ritu Rathee is an excellent role model, and we can’t wait to see what the future holds for this amazing mom from Gurugram.
2. Harpreeth Suri
@momwearsprada -160K Followers
Location: Delhi NCR
Harpreeth Suri, also known as MomWearsPrada, is a popular blogger, fashionista, communicator, and mother who is redefining the standards of beauty and fashion in the Indian media. Her blog, Mom Wears Prada, is a platform where she shares her experiences as a mother and offers advice to new mothers. She is known for her quirky and catchy Instagram handle, “momwearsprada,” which has gained her a huge following and made her one of the most celebrated mommy influencers on Instagram.
Harpreeth Suri is a complete mommy diva who loves her coffee as much as she loves her children Arhann and Aayat. Her dressing sense and the way she carries herself makes her a must-follow influencer on Instagram. Her feed is a platform where she shares her views on fashion and beauty with fellow fashionistas who believe that style is not limited to any shape, size, or age. Harpreeth Suri is a powerhouse of entertainment who empowers several women to break stereotypes and take the first step toward being fabulous. Her influence is helping many women to embrace their unique beauty and style and be proud of who they are.
3. Saru Mukherjee Sharma
@diapers_and_lipsticks– 124K Followers
Location: Gurgaon
Saru Mukherjee Sharma is a prominent mom blogger and online content creator in India. She is known for defying stereotypes about women being held back after having a baby and encouraging women to step out of their comfort zones. Her Instagram account “Diapers and Lipsticks” is a testament to her passion for fashion and fitness as well as her dedication to being an amazing mom.
Saru’s journey as a mom blogger began in 2017 when her son Rudraksh was six months old. She launched her blog to positively influence people’s views on parenting in India. Her blog quickly gained popularity among Indian mothers, and she gradually rose to prominence in the mom blogging community. Despite being raised in Ludhiana, Punjab, Saru is deeply connected to her roots in Birbhum, West Bengal. Through her online presence, she has become a role model for many women who aspire to balance their personal and professional lives while raising children.
4. Haajra Farheen
@haajrafareen – 24.3K Followers
Location: Qatar
Haajra Farheen is a prominent mom influencer based in Qatar, known for her creative and amusing Instagram feed that features her three children. Her posts are not only aesthetically pleasing but also engaging and interactive, thanks to her dedication to responding to her followers and supporters. She is one of the top parenting bloggers in Qatar and is known for her content that revolves around kids, food, and lifestyle.
Haajra has mastered the art of communication through her pictures and captions, making her a role model for aspiring mom bloggers. Her ability to engage with her audience and share her experiences as a mother has won her a dedicated following on social media. Her feed is a source of inspiration for many parents who are looking for creative ideas for their kids and family life. With her charming personality and dedication to her craft, Haajra Farheen has become a leading voice in the mommy influencers community in Qatar and beyond.
5. Teejay Sidhu
@twinbabydiaries – 544K Followers
Location: Mumbai
Teejay Siddhu is a multi-talented mommy influencer who has gained popularity on Instagram through her account “Twin Baby Diaries.” Her account features her fraternal twins, Bella and Vienna and gives viewers a glimpse into their lives through their perspectives. Teejay has a diverse background, having worked as an actor, TV host, and traveller throughout her career.
Through her Instagram account, Teejay shares the festive and family-oriented activities that take place in her home, giving followers inspiration for family fun and bonding. As a mom influencer, she has become a role model for many parents who are looking for creative ways to spend time with their children. Teejay’s personality shines through in her posts, making her relatable and engaging to her followers. With her dedication to sharing her experiences as a mother and her passion for family life, Teejay Siddhu has become a leading voice in the mom influencer community.
6. Simrun Chopra
@simrun.chopra– 669K Followers
Location: Kolkatta
Simrun Chopra is a mommy influencer and certified nutritionist based in Bangalore, India, who has become a leading voice in the health and fitness community on Instagram. Her impressive core strength and toned body reflect her successful journey towards a healthy lifestyle, which she wishes to share with others. Simrun’s Instagram feed is packed with fitness tips, workout routines, and healthy recipes, inspiring her 669k followers to follow a healthy lifestyle.
Simrun’s high engagement rate of around 4% on Instagram indicates that her followers greatly benefit from her knowledge and expertise in nutrition and fitness. She also speaks about PCOS, a syndrome caused due to hormonal imbalances in women, and creates content based on the requests she receives from her followers. Simrun has collaborated with numerous brands in the fashion and fitness industries, including Reebok India, and has even been featured in Vogue India for her expertise in creating healthy snacks. With her dedication to promoting a healthy lifestyle, Simrun Chopra has become a go-to source of inspiration for moms and anyone looking to improve their fitness and nutrition.
7. Ishna Batra
@mammaslifestyle – 104K Followers
Location: Mumbai
Ishna Batra is also one of the best mommy influencers who is renowned for her excellent sense of style and regular twinning photos with her daughter. Her social media feed is an inspiration for mothers who want to keep up with their fashion sense while still taking care of their kids. Ishna Batra is a mother of two and a fitness enthusiast who blogs about lifestyle and travel. She is a great motivator for women who aspire to live the life they desire, proving that nothing can dim the light within.
Ishna Batra’s social media handle is a reflection of her multifaceted personality, which includes being a mother, blogger, and fashionista. Her followers appreciate her ability to strike a balance between motherhood and her passion for fashion. Ishna Batra has a unique way of making her followers feel included in her life by sharing personal experiences and her struggles. Her social media presence is a testament to her dedication to living her best life and encouraging others to do the same.
8. Payel Ghatak
@impayelghatak– 80.6K Followers
Location: Kolkatta
Payel Ghatak is a popular digital creator on Instagram who is known for her quirky personality and engaging content. She is a beauty and lifestyle blogger as well as a mom influencer who shares her expertise and tips on motherhood with her viewers. As an Amazon-certified fashion content creator, Payel is highly skilled in creating visually appealing content that resonates with her audience. She often collaborates with brands such as Curhealth, MamaEarth, Sugar, Ponds, and many more to create content for kids’ products with the help of her little son. Her genuine and relatable approach has made her a favorite among her followers, who appreciate her authenticity and dedication to sharing her experiences as a mom.
9. Sweety Neeraj Yadav
@flying_mom_23 – 50.1K Followers
Location: Delhi
Sweety Neeraj Yadav is a mom influencer on Instagram who has made a name for herself by sharing her experiences as a flight attendant turned mom and lifestyle influencer. She often includes her two beautiful daughters in her content, which is focused on family and parenting. Sweety has collaborated with several childcare brands, including Luvlap, Ozone Ayurvedic, and Charliebanana.
Sweety’s journey toward becoming a flight attendant and later a mom influencer was not an easy one. Coming from a small town where girls are not allowed to work, she faced opposition from her family and had to struggle to get ahead in her career. However, she was determined to prove everyone wrong and pursued her passion despite the challenges. And today, she is one of the best mommy influencers to follow.
10. Garima Bansal
@mommylilworld – 105K Followers
Location: Delhi
Garima Bansal is a prominent mommy influencer in India who has amassed over 105K followers on Instagram. She is a digital content creator, a lifestyle vlogger, and a food vlogger. Garima has worked with several well-known Indian brands such as LuvLap, Cetaphil, FirstCry, Pigeon and many more. She believes that in order to be a successful content creator, one must reflect their field, hobby, or talent in a relatable way on their page. People follow those who they can relate to.
Garima is a full-time mommy to a 4-year-old daughter and has almost 9 years of experience at a top investment bank in a managerial position. She made the best decision to quit her career and take care of her baby. Her journey as a content creator started when she began documenting the memoir timelines from her daughter’s first day of life. Garima’s posts and videos are based on her subjective experiences, personality outlook, and her daughter’s adorable acts that inspire her to smile through life’s ups and downs. She advises future and aspiring digital creators to be original, themselves, and have their own niche instead of following trends.
In conclusion, these 10 mommy influencers are not only making a name for themselves in the digital space, but also changing the way we think about motherhood. They have created a community of like-minded parents who share their struggles and triumphs, making us feel less alone in this journey. These mommy influencers have proven that motherhood doesn’t have to be mundane, and we can have fun, be stylish, and take care of ourselves while raising our children. So, if you haven’t already, go ahead and follow these amazing moms on their social media handles and get ready to be inspired on your motherhood journey.
