Swa Diamonds, one of India’s premier fine jewellery brands, has reached a significant milestone by welcoming iconic Bollywood actress Preity G Zinta as its new brand ambassador. Known for her timeless grace and confident charm, Preity’s association with Swa Diamonds marks a bold move to reinforce the brand’s presence across India and the UAE.
Swa Diamonds X Preity G Zinta
Celebrating Authenticity: The ‘As Real As You’ Campaign
At the heart of this collaboration is Swa Diamonds’ new campaign, ‘As Real As You’, which celebrates genuine emotions and authenticity. Abdul Gafur Anadiyan, Managing Director of Swa Diamonds, emphasizes, “In India, jewellery is more than an ornament—it’s a way to express emotions and celebrate life’s most meaningful moments. That’s why at Swa Diamonds, we offer only IGI/GIA-certified natural diamonds of VVS clarity and EF colour—symbols of the genuine love and trust our customers place in every piece.”
Through this campaign, the brand seeks to create jewellery that mirrors the real, confident, and graceful self of every woman.
Preity Zinta on the Association
Preity G Zinta shared her excitement about the partnership: “I’m truly delighted to partner with Swa Diamonds — a brand that represents authenticity, elegance, and timeless beauty. Jewellery has always been about celebrating life’s real moments, and Swa’s philosophy ‘As Real As You’ deeply resonates with who I am.”
Her involvement reflects not just star power but also alignment with Swa Diamonds’ philosophy of celebrating life’s authentic moments through jewellery.
A Legacy of Excellence and Craftsmanship
Swa Diamonds has consistently been recognized for its precision, innovation, and quality. In 2022, the brand earned a Guinness World Record for crafting a ring set with 24,679 natural diamonds, showcasing its dedication to excellence.
With headquarters in Kerala and manufacturing units in Kerala and Mumbai, Swa Diamonds now operates over 400 stores across India and the UAE, aiming to surpass 500 stores by the end of 2025. Each piece reflects meticulous craftsmanship, passion, and an uncompromising commitment to quality.
Why Swa Diamonds Stands Out
- Certified Excellence: Only IGI/GIA-certified natural diamonds of VVS clarity and EF color.
- Global Presence: Expanding footprint in India and UAE with 500+ stores projected.
- Innovation & Craftsmanship: Record-breaking designs showcasing precision and creativity.
- Authentic Brand Philosophy: ‘As Real As You’ celebrates genuine emotions and real-life moments.
By associating with Preity Zinta, Swa Diamonds reinforces its promise to offer jewellery that is not just luxurious but also authentic, celebrating confidence, grace, and timeless elegance in every piece.
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