Vavo Digital, the leading influencer marketing agency, collaborated with AVIAREPS Aviation Tourism & Travel Marketing Private Limited to promote the beautiful state of Utah, USA as a perfect holiday destination for the Indian audience.
The main objective of the campaign is to educate the Indian masses about the State of Utah as an ideal vacation spot and create a buzz around it. To achieve this, Vavo Digital facilitated two key travel influencers of India – Aakash Malhotra and Larissa D’sa, who traveled and explored the diverse and magnificent landscapes of Utah. Through their posts and stories on Instagram, Reels and YouTube, they showcased the beauty of the state in a very aesthetic and credible manner.
The influencers experienced incredible activities like trekking in the iconic Narrows of Zion National Park, snowboarding, and road-tripping across the breathtaking scenic byways of Utah. Through the influencers’ posts, the Indian audience was able to get a glimpse of the different tourist destinations in Utah in addition to the more popular states.
Abdul Shaikh, Senior Brand Strategist at Vavo Digital said, “Influencer marketing is at an all-time high and every industry is exploring its potential. A single post by a well-recognized influencer can boost the tourism of a destination phenomenally. We believe that digital word of mouth is key in current times. Through the exceptional influencer selection and the content they curated, we are confident that the Indian audience will be driven to consider Utah as an apt holiday destination.”
Zach Fyne, Global Markets Specialist at Visit Utah, shared his thoughts on the partnership, “It is important for the Indian consumer to see people from their country who both speak their language and share the same background to better understand how to go about exploring a new destination like Utah. Hosting leading content creators and influential travel bloggers, across a 7-day winter journey through southwestern Utah was an opportunity to showcase our gorgeous destination through their perspectives. We are confident that the Indian market will be delighted by these experiences and stories and will be motivated to continue exploring more of our state.”
Mansi Oza, Sales & Marketing at AVIAREPS India, expressed her thoughts on the partnership, “Alignment between the client and agency is essential for any campaign to be successful, and we at AVIAREPS India look for a long-term partnership with the agency. It was our first time working with Vavo Digital, and we were very happy to see how prompt and responsive the team at the agency was to our requirements. Through the two extreme profiles of the shortlisted travel bloggers, from adventure lovers like Aakash to tropical vacationers like Larissa, we hope to have conveyed our message that Utah is a destination fit for all types of travelers.”
The content created by the influencers is available on Instagram and YouTube and can be extremely helpful for an Indian tourist planning a trip to Utah. The influencer activity has already garnered over lakhs of views on Instagram and is ongoing.
The partnership between Vavo Digital and AVIAREPS Aviation is the perfect example of how influencer marketing can be used to promote a destination and create a sustainable buzz around it. It’s an excellent way to build trust among travelers and create curiosity amongst the audience to explore the destination. With the help of this successful campaign, Utah is sure to become a popular holiday destination in the USA for the Indian audience.
