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Top Homegrown Indian Streetwear Brands Redefining Urban Fashion in 2025

Vidushi -
Indian streetwear is no longer just a niche trend—it's a movement. Over the last few years, homegrown brands have carved a unique space in...

Top Fashion Influencers of India to Follow in 2025

10 Top Valentine’s Day Outfit Ideas for Every Kind of Date

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Influencer Marketing

5 Rookie Influencer Marketing Mistakes Brands Still Make Every Festive Season

Pallavi -
Every festive season, brand WhatsApp groups start buzzing - “We need a Diwali campaign!” “Where’s the creator list?” “Can we make it viral by...

Top 10 Animation Creators to Follow on Instagram in India

Top 10 Bengali Influencers to Watch Out for Durga Puja 2025

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Swa Diamonds Welcomes Preity G Zinta as Brand Ambassador for ‘As Real As You’ Campaign

Celebrity Association Pallavi -
Swa Diamonds, one of India’s premier fine jewellery brands, has reached a significant milestone by welcoming iconic Bollywood actress Preity G Zinta as its...

KT Kids Welcomes Kareena Kapoor Khan as the Face of its New Haircare Line

Celebrity Association Pallavi -
KT Kids, a rising star in the children’s personal care segment, has announced Kareena Kapoor Khan as the brand ambassador for its latest kids’...

Abhay Deol Joins Nu Republic as Brand Ambassador for Triphop® Smart Backpacks

Celebrity Association Pallavi -
Nu Republic®, India’s pioneering lifestyle technology brand, has signed acclaimed actor Abhay Deol as the brand ambassador for its latest innovation—Triphop® smart backpacks. Designed...

Aneet Padda Joins Mia by Tanishq as Brand Ambassador

Celebrity Association Pallavi -
Gen Z actor Aneet Padda has been announced as the new face of Mia by Tanishq, bringing her vibrant and authentic personality to the...

Rishabh Dua Joins aha OTT as Associate Vice President of Ad Sales

People Movement Vidushi -
Rishabh Dua has taken on the role of Associate Vice President – Ad Sales at aha OTT | Revenue & Partnerships. He announced his...

Topical Spot

Birla Opus Paints Spreads Joy with Colours in New Holi Campaign ‘Duniya Ko Rang Do!

Best Campaigns of the Month Pallavi -
Holi, the festival of colours, is a time for joy, togetherness, and spreading happiness. Birla Opus Paints, a part of Aditya Birla Group’s Grasim...

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Campaign Dissection

Cheil India Unveils “Unbelievable Delight” Campaign for MG Motor India

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MG Motor India has consistently stood out for its unique approach to humanizing technology and providing best-in-class features since its launch in 2019. As...
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Campaign Dissection

LoveChild Masaba Unveils ‘Ghuss Ghuss Ke’ with MI Women

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For the second consecutive year, LoveChild Masaba joins hands with Mumbai Indians Women’s Team, and this time, it’s all about getting Ghuss Ghuss Ke!...
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Think Tank

Mamaearth and Shilpa Shetty Team Up for Child Safety Against Mosquitoes

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Mamaearth, the renowned baby and personal care brand, has unveiled a new campaign for its Mosquito Repellents featuring Bollywood actress and brand ambassador, Shilpa...
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Campaign Dissection

Burst your laughter with Sprite ‘Joke in a Bottle’ campaign featuring Kapil Sharma and Suryakumar Yadav

Vidushi - 0
Sprite, the tangy lime drink, returns with 'Joke in a Bottle' after a successful debut season. Building on its last year's 'Scan Karo, Joke...
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