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Top Homegrown Indian Streetwear Brands Redefining Urban Fashion in 2025

Vidushi -
Indian streetwear is no longer just a niche trend—it's a movement. Over the last few years, homegrown brands have carved a unique space in...

Top Fashion Influencers of India to Follow in 2025

10 Top Valentine’s Day Outfit Ideas for Every Kind of Date

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Influencer Marketing

5 Rookie Influencer Marketing Mistakes Brands Still Make Every Festive Season

Pallavi -
Every festive season, brand WhatsApp groups start buzzing - “We need a Diwali campaign!” “Where’s the creator list?” “Can we make it viral by...

Top 10 Animation Creators to Follow on Instagram in India

Top 10 Bengali Influencers to Watch Out for Durga Puja 2025

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Swa Diamonds Welcomes Preity G Zinta as Brand Ambassador for ‘As Real As You’ Campaign

Celebrity Association Pallavi -
Swa Diamonds, one of India’s premier fine jewellery brands, has reached a significant milestone by welcoming iconic Bollywood actress Preity G Zinta as its...

KT Kids Welcomes Kareena Kapoor Khan as the Face of its New Haircare Line

Celebrity Association Pallavi -
KT Kids, a rising star in the children’s personal care segment, has announced Kareena Kapoor Khan as the brand ambassador for its latest kids’...

Abhay Deol Joins Nu Republic as Brand Ambassador for Triphop® Smart Backpacks

Celebrity Association Pallavi -
Nu Republic®, India’s pioneering lifestyle technology brand, has signed acclaimed actor Abhay Deol as the brand ambassador for its latest innovation—Triphop® smart backpacks. Designed...

Aneet Padda Joins Mia by Tanishq as Brand Ambassador

Celebrity Association Pallavi -
Gen Z actor Aneet Padda has been announced as the new face of Mia by Tanishq, bringing her vibrant and authentic personality to the...

Rishabh Dua Joins aha OTT as Associate Vice President of Ad Sales

People Movement Vidushi -
Rishabh Dua has taken on the role of Associate Vice President – Ad Sales at aha OTT | Revenue & Partnerships. He announced his...

Topical Spot

Birla Opus Paints Spreads Joy with Colours in New Holi Campaign ‘Duniya Ko Rang Do!

Best Campaigns of the Month Pallavi -
Holi, the festival of colours, is a time for joy, togetherness, and spreading happiness. Birla Opus Paints, a part of Aditya Birla Group’s Grasim...

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Campaign Dissection

Alia Bhatt & Siddhanth Chaturvedi Team Up for Kwality Wall’s Cornetto campaign

Vidushi - 0
Hindustan Unilever's frozen desserts brand, Kwality Wall's Cornetto campaign, launched a fresh advertisement starring Alia Bhatt and her "Gully Boy" co-star Siddhanth Chaturvedi. Named...
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Campaign Dissection

Lighthouse Learning Launches #StartWithTheFirstPage Campaign

Vidushi - 0
In celebration of World Environment Day, Lighthouse Learning, a leading Early Childhood and K-12 Education Group, unveiled its new campaign under their corporate social...
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Noise Acquires SocialBoat to Enhance Luna Ring Experience

Pallavi - 0
Noise, a leading smartwatch brand, has acquired SocialBoat, an AI-powered women's wellness platform, in a move to expand its technological offerings and advance innovation...
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Campaign Dissection

Tata Power launches its ‘Green Anthem’ in its latest campaign, promoting environmental responsibility.

Vidushi - 0
Celebrating World Environment Day, Tata Power, a leading integrated power company in India, unveiled its newest campaign film, titled the 'Green Anthem'. This film...
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