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HomeThink TankAaj Tak's AI Campaign Presents National Anthem By Late Freedom Fighters

Aaj Tak’s AI Campaign Presents National Anthem By Late Freedom Fighters

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In a truly remarkable and touching initiative, Aaj Tak, the flagship Hindi news channel of the India Today Group, has brought back some of India’s greatest freedom fighters to sing the national anthem through the power of Artificial Intelligence (AI). This extraordinary Aaj Tak’s AI campaign is conceptualized by Hypercollective and powered by Nihilent Technologies. It pays tribute to the leaders who played pivotal roles in India’s struggle for independence.

Aaj Tak’s AI Campaign Film

As the nation celebrated its 76th Independence Day, the campaign unveiled a heartwarming video that featured the voices of iconic figures such as Mahatma Gandhi, Jawaharlal Nehru, Subhash Chandra Bose, Sarojini Naidu, Babasaheb Ambedkar, Chandrashekhar Azad, Rabindranath Tagore, and also Sardar Vallabhbhai Patel. Although these eminent leaders are no longer with us, their inspiring voices were resurrected using cutting-edge AI technology.

The awe-inspiring film, produced for Independence Day, acknowledges Nihilent Technologies for their instrumental role in powering the AI technology that made this tribute possible. Further, Hypercollective, the agency behind this creative campaign, deserves credit for conceiving and bringing this heartwarming idea to life.

This moving video has not only made an impact on television but also resonated across digital platforms. The video’s wide sharing on the India Today Group’s channels and social media handles lets people from every walk of life witness and experience this emotional tribute to the nation’s heroes.

Also Read: McDonald’s Unveils ‘Pa Ra Pa Pa Pa’ Jingle for Independence Day

This initiative by Aaj Tak stands as a testament to the power of technology in preserving our history and honoring those who sacrificed their lives for our country’s freedom. By bringing back the voices of these revered leaders, the campaign fosters a sense of pride and patriotism, reminding us of the values they fought for.


In a world where technology often distances us from the past, Aaj Tak’s AI campaign reminds us that with the right tools and intentions, we can bridge the gap between generations and keep the spirit of our freedom fighters alive. This heartfelt effort serves as a reminder that their legacy will continue to inspire us for generations to come.

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