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April Fool’s Day 2023: A Roundup of the Most Creative Brand Campaigns

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April Fool’s Day has always been an occasion for brands to let loose and have some fun. It’s a day when they get to flex their creative muscles and come up with wild ideas that make their customers laugh, cringe, or sometimes even believe that the impossible is actually possible. This year was no exception, as brands from all corners of the world went all out to prank their customers with clever and hilarious campaigns.

As always, Agency Masala is keeping a close eye on the most interesting and outrageous campaigns out there. From fake food to bizarre product launches, we’ve seen it all. But the real question is, have you been pranked yet? 

In this blog, we’ll take a look at some of the most creative brand campaigns of April Fool’s Day 2023 and share our thoughts on which ones really stood out. So sit back, relax, and get ready for some serious laughs.

Pizza Hut

This April Fool’s Day, Pizza Hut India really outdid itself by working with Ovenstory to make the best pizza. Following the announcement, pizza fans worldwide speculated about the details of this mouthwatering creation.

Many people participated in the contest, leaving their guesses for the ultimate pizza toppings in the comments section. Some suggested classic favorites like pepperoni and mushrooms, while others got creative with their choices, such as chicken keema and paneer tikka or even pepperoni cheese spinach.

While it turned out to be an April Fool’s joke, the clever marketing tactic still left everyone craving a mouth-watering slice of pizza. The campaign perfectly showcased Pizza Hut India’s ability to think outside the box and generate buzz around its brand.

Pizza Hut India’s April Fool’s Day campaign was not only humorous but also generated excitement among its fanbase. It demonstrated the brand’s ability to keep up with current trends and its willingness to take risks to create engaging content.

Kerala Tourism

Kerala Tourism has pulled off an epic prank this April Fool’s Day by sharing a photo of Hollywood stars Tom Holland and Zendaya walking in the hills of Munnar. The picture went viral and had fans speculating if the actors were really in Kerala to attend the launch of the Nita Mukesh Ambani Culture Center.

However, it turned out to be a prank, and nobody actually saw the stars at the event. Well, it was unclear whether the actors were actually in Munnar or not but the clever marketing tactic generated excitement and buzz around Kerala Tourism. The next day, the brand reveal that it was a prank.

The campaign perfectly showcased the brand’s ability to grab attention and keep up with current trends. It was a fun and creative way to promote tourism in Kerala. Isn’t it?

Sugar Cosmetics

Sugar Cosmetics also pulled off a playful April Fool’s Day campaign by announcing the launch of their new product, the SUGAR LollyPouts. The post claimed that the product was available in four mouth-watering flavors and invited customers to add it to their cart by clicking the link in their bio.

While the SUGAR LollyPouts turned out to be an April Fool’s Day prank, the campaign demonstrated Sugar Cosmetics’ ability to engage with their audience and create excitement around their brand. The playful and humorous approach to their marketing showed that they don’t take themselves too seriously and that they can still have fun while promoting their products.


Ixigo’s April Fool’s Day campaign was centered around the launch of their latest product, the ixigo bhAI, an AI-powered bluetooth headset designed to assist travelers in making smart travel decisions and help them travel like a local. The company claimed that the headset would feed AI-powered responses directly into the ears of travelers.

The campaign generated a lot of buzz and excitement among Ixigo’s followers, who were eager to get their hands on the new product. However, the company later revealed that it was an April Fool’s Day prank and that they were happy that their followers joined in on the fun.

Kotak Mahindra Bank

Well, instead of a humorous prank, Kotak Mahindra Bank collaborated with Gulshan Grover for its April Fool’s Day campaign. They launched a video featuring the actor to educate customers on safe banking practices and raise awareness about scammers. The video was well-received and created trust between the bank and its customers. It was a smart way to raise awareness and help customers protect themselves from fraud.


Cleartrip’s April Fool’s Day campaign featured the announcement of “no-baby flights” on their platform. The company promoted the feature as a way to travel without the inconvenience of crying infants on board. However, the following day, Cleartrip revealed that it was just a prank. And cleared that they would never leave their little ones behind. 


Swiggy delivered a clear message to individuals who exploit or take advantage of free services on April Fools’ Day. Here’s is what he says.


Cultfit’s #cultHouseParty campaign, which trended over the last two weeks, turned out to be a ‘prank with a purpose’ culminating on April Fool’s Day. The campaign aimed to showcase how fitness and fun can go together, emphasizing that one’s fitness journey needn’t seem intimidating. It featured star trainers and highlighted how people could party and celebrate milestones guilt-free while simultaneously looking after their health. The campaign received extensive traction across social platforms, reminding people that lifestyle choices needn’t be limited to either/or options.


So there you have it, folks! Another year, another April Fool’s Day full of epic pranks and brand campaigns that left us either scratching our heads or laughing out loud. It’s always exciting to see how far brands are willing to go to make us believe in the impossible, if only for a day. And who knows, maybe some of these crazy ideas will even become reality someday. Until then, let’s enjoy the laughs and keep our eyes peeled for next year’s April Fool’s Day shenanigans. Who knows what kind of mischief these brands will come up with next?

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