In the ever-evolving landscape of entertainment, BookMyShow has consistently stood out as a trailblazer, offering audiences across India an unparalleled selection of cinematic and live experiences. Now, as it celebrates its 16th year of delivering joy and entertainment, BookMyShow introduces an exciting ‘Prankvertising’ campaign that encapsulates its commitment to providing unforgettable moments to its customers: the BookMyShow Birthday #HappyHour.
A Captivating Journey Revealed – Birthday #HappyHour
This innovative campaign comes to life through a captivating digital film that takes viewers on an unexpected and thrilling journey. Set within the vibrant atmosphere of the BookMyShow headquarters, the film captures the candid reactions of employees as they are immersed in the magic of #HappyHour. At 5 PM each day, this hour-long window transforms into a hub of surprises, offering a tantalizing peek into the diverse and masaledar entertainment menu that BookMyShow is renowned for.
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‘Prankvertising’: A Clever Twist
But this isn’t just any run-of-the-mill advertising campaign. The platform has ingeniously embraced the concept of ‘Prankvertising,’ infusing the film with staged actors and hidden cameras to authentically capture the genuine reactions of its own employees. As the surprises unfold, employees are treated to a medley of experiences that span the gamut of entertainment offerings – from cinema and live performances to the dynamic world of BookMyShow Stream.
BookMyShow Birthday #HappyHour: Invitation To Celebrate
The most exciting part of the film invites the viewers to join in the joyful birthday celebrations. From August 5th to 13th, every day between 5 PM and 6 PM, customers can revel in the spirit of celebration by availing of unbeatable prices and alluring discounts. It’s a promise of a week-long blockbuster entertainment extravaganza that will undoubtedly create lasting memories.
BookMyShow: A Rich Canvas of Entertainment
The platform’s commitment to elevating entertainment consumption is exemplified through its extensive array of over 2000 spectacular experiences. The offerings range from electrifying events like MotoGP and Sunburn to cultural spectacles like the Symphony Orchestra and theatrical productions such as NMACC’s Westside Story. The campaign also extends to the silver screen, with partnerships that enable customers to enjoy screenings at renowned theaters like Cinepolis and Miraj. For those who prefer the comfort of their own screens, BookMyShow Stream showcases a curated collection of exclusive titles that promise to captivate.
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Dolly Davda- Fueling the BookMyShow Celebration
Dolly Davda, the Head of Marketing at BookMyShow, radiates excitement about the campaign’s potential. She speaks of the opportunity to provide customers with exclusive offers on marquee entertainment experiences, infusing the spirit of celebration into every moment. Through these carefully curated experiences, BookMyShow seeks to deliver not just entertainment, but also moments of surprise and joy that resonate with its cherished customers.
BookMyShow Birthday #HappyHour: Crafting Indelible Memories
The platform’s Birthday #HappyHour isn’t just about discounts and deals. It’s about the power of entertainment to create indelible memories. It’s about bringing loved ones together to share in the magic of captivating performances, awe-inspiring cinema, and curated streaming content. With this campaign, BookMyShow once again reinforces its position as a cornerstone of India’s entertainment landscape, ensuring that every customer’s journey is rich with excitement and wonder.
