In India, cricket is more than just a game—it’s a national obsession. Every street, tea stall, and living room turns into a pitch where every fan becomes an expert. Britannia 50-50 has tapped into this cricketing fervor with the return of its beloved campaign — 5050 4th Umpire, now in its second season.
After a successful first season, Season 2 arrives with a thrilling digital twist on www.5050Cricket.in — a dedicated platform where fans can immerse themselves in cricketing action and put their prediction skills to the test.
Britannia 50-50 campaign
The Interactive Twist: Predict and Win
Conceptualised by Schbang, this campaign invites fans to don the virtual hat of a cricket umpire. By watching unique, often hilarious match situations and predicting what happens next, fans stand a chance to win exciting rewards — including match tickets, cashback, and more.
The essence? In India, every cricket fan is an umpire at heart. The campaign tagline, “Ab India Mein Har Koi Banega Umpire”, cleverly brings this sentiment to life.
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From Kites to Catches: TVCs Add a Fun Spin
The campaign’s TVCs bring humor and relatability to the forefront. Everyday Indians — from train passengers to kids on the street — are seen making umpire-like decisions over real-life scenarios. Be it deciding who caught the kite first or who reached the snack box quicker, the message is loud and clear: anyone can be an umpire, not just on the pitch but in life.
Voices from the Brand and Agency
Siddharth Gupta, GM – Marketing at Britannia, perfectly sums it up: “With Britannia 5050 4th Umpire, we’re giving fans the chance to be an umpire… It’s about creating moments of connection, joy, and playfulness that resonate long after the snack break is over.”
Umma Saini, CCO of Schbang, adds: “We brought together our love for cricket, digital insights, and Britannia’s playful tone to create second screen engagement that’s both interactive and rooted in culture.”
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Conclusion: It’s Game On, Umpire!
Whether you’re watching a T20 thriller or just lounging with a snack, 5050 4th Umpire turns every moment into a chance to play, predict, and win. With the second season now live and interactive, it’s time to test your cricket instincts and prove that in India, everyone truly is an umpire.
Visit 5050Cricket.in to join the fun — because who said only the pitch deserves the final call?
