Friday, May 24, 2024
HomeThink TankCampaign DissectionBabil Khan and his mom feature in Glance's #SmartMoves campaign

Babil Khan and his mom feature in Glance’s #SmartMoves campaign

- Advertisement -

Babil Khan and his mother feature in Glance’s new campaign, Glance, a smart lock screen platform, launches its #YehSmartHaiBoss campaign. This initiative aims to promote the adoption of the Glance smart lock screen, already embraced by over 200 million monthly active users in India.

Babil Khan and his mom feature in Glance’s #SmartMoves Campaign

Collaboration Announcement:

Glance, a leading smart lock screen platform, partners with Bollywood newcomer Babil Khan for its latest #YehSmartHaiBoss campaign. The initiative aims to promote Glance’s smart lock screen, which boasts over 200 million monthly active users in India.

Solution to Information Overload:

The collaboration between Glance and Babil Khan addresses the issue of information overload in a playful manner. It showcases Glance’s solution, which liberates users from the exhausting cycle of information searching, app downloads, and constant phone unlocking.

Features Highlighted:

Babil Khan and his mother, Sutapa Sikdar, humorously demonstrate the Glance smart lock screen’s benefits. They emphasize its ability to cater to all generations, offering an enhanced user experience by delivering everything directly on the lock screen, eliminating the need for tedious searches and clicks.

Also Read: Babil Khan and Kritika Khurana Lead the Charge in Gap India’s ‘Timeless Icons’ Campaign – Agency Masala

Humorous Interaction:

In the videos, Babil Khan playfully teases his mother about their generational differences in tech savviness while endorsing the Glance smart lock screen. His mother responds with witty remarks, effectively showcasing the platform’s features. The initial sharing of the video on social media by Viral Bhayani adds to its visibility.

Babil Khan’s Role:

Babil Khan, representing the new generation of Bollywood stars, embodies the essence of the #YehSmartHaiBoss campaign. He portrays a tech-savvy Gen Z individual who appreciates the smart features of the Glance platform, along with his mother. Together, they express enthusiasm for Glance’s personalized content, news updates, gaming, and shopping features, all accessible without unlocking the smartphone

What do experts have to say about this campaign?

Babil Khan and his mom feature in Glance's #SmartMoves campaign
Babil Khan

Commenting on the campaign, actor Babil Khan, said, “I must say #YehSmartHaiBoss campaign with Glance was my first collaboration with my mother and indeed a very memorable experience. Generational gaps are a fun thing in every family, but Glance is a platform that can bind families over common interests and shared passions. It’s been exciting exploring Glance’s smart features, and I can’t wait for everyone to experience this convenience on their lock screens.”

Sutapa Sikdar said, “It seems like yesterday when I taught him words and today, he stands eight inches taller than me and working professionally together. Can I have words to describe this feeling? Like I would not have words to describe how easy and special Glance was, though we agreed to disagree on the point that my generation was smarter!! While we both agreed glance helped me to stay updated and it is super easy!”

Babil Khan and his mom feature in Glance's #SmartMoves campaign
Sutapa Sikdar
Babil Khan and his mom feature in Glance's #SmartMoves campaign
Bikash Chowdhury

Bikash Chowdhury, chief marketing officer, Glance, said, “We are delighted to have Babil Khan on board for our #YehSmartHaiBoss campaign. His relatability and charm resonate with our audience, making him the perfect choice for this campaign. At Glance, we strive to enhance user experience by providing relevant content right on the lock screen, eliminating the need for constant searching and unlocking. We believe that this campaign, coupled with Babil and his mother’s humorous banter, will further our mission of simplifying technology for users across all generations.”

Also Read: Yashraj Mukhate and Kokila Modi Collaborate with Scrub Daddy – Agency Masala


In conclusion, the partnership between Glance and Bollywood actor Babil Khan for the #YehSmartHaiBoss campaign marks a significant step towards addressing information overload with humor and innovation. Through entertaining videos featuring Babil Khan and his mother, the campaign effectively highlights the benefits of the Glance smart lock screen, catering to users of all generations and simplifying their digital experience. Babil Khan’s portrayal of a tech-savvy Gen Z individual resonates with the campaign’s message, showcasing the platform’s diverse features and its potential to revolutionize how users interact with their smartphones. With over 200 million monthly active users already in India, Glance’s smart lock screen is poised to redefine convenience and accessibility in the digital landscape.

Related Articles


Please enter your comment!
Please enter your name here
Captcha verification failed!
CAPTCHA user score failed. Please contact us!

Spice up your inbox with sizzling updates!

Stay Connected

Latest Articles