Believe proudly reveals an innovative partnership, uniting artist Gippy Grewal and Swiggy, the renowned food delivery platform. This collaboration seamlessly blends the rhythm of Gippy Grewal’s track “Gang Gang” with Swiggy’s user-friendly interface, creating a harmonious fusion of music and gastronomy.
Believe created an iconic collab with Gippy Grewal and Swiggy
Believe has introduced an exciting collaboration between artist Gippy Grewal and Swiggy, the renowned food delivery platform. This innovative partnership seamlessly merges music and gastronomy, combining the vibrant beats of Gippy Grewal’s “Gang Gang” with Swiggy’s user-friendly interface.
Gippy Grewal showcases a playful side in a light-hearted campaign, where he’s seen jamming with a Swiggy delivery partner. This creative initiative intertwines music and on-ground interaction, promising an entertaining experience for audiences.
With Swiggy boasting a massive network and a user base exceeding 35 million, Gippy gains a platform to connect with a diverse audience. Shilpa Sharda, Director of Artist Services and Development for India and South Asia, highlights the partnership’s significance, emphasizing the synergy between Gippy’s musical prowess and Swiggy’s market presence.
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Gippy Grewal, a trailblazer in the music industry, unveils a unique aspect in this campaign. Known for his hits like ‘Angrezi Beat’ and the success of “Carry On Jatta 3,” Gippy engages in a delightful musical collaboration with a Swiggy delivery partner, promising an unparalleled entertainment experience.
Swiggy’s extensive network, surpassing 35 million users, provides an ideal stage for Gippy to connect with a vast digital audience. The collaboration, crafted by Believe and Swiggy, unfolds through strategic in-app marketing featuring the newly released ‘Gang Gang’ Music Video.
What do experts have to say about this campaign?
Announcing the partnership, Shilpa Sharda, Director Artist Services and Development – India and South Asia said: “We are super thrilled about this association and are confident that leveraging Swiggy’s extensive marketing network will not only amplify the visibility of the “Gang Gang” video but also resonate strongly with Gippy’s fans. At Believe, our aim is to develop artists by leveraging innovation, data, tech, and digital marketing mixed with human expertise. This partnership is one of the examples of our core mission to serve independent artists. The synergy between Gippy’s musical prowess and Swiggy’s market presence is poised to create a buzz that extends beyond traditional boundaries.”
Gippy commented on the same: “I absolutely love the way we can establish meaningful connections, much like we did with Swiggy. Hats off to the team at Believe for presenting me with this unique opportunity to have fun with Swiggy”
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Conclusion
In conclusion, the collaboration between Believe, Gippy Grewal, and Swiggy presents a groundbreaking fusion of music and gastronomy, seamlessly blending the beats of Gippy Grewal’s “Gang Gang” with Swiggy’s user-friendly platform. This innovative partnership, highlighted by a light-hearted campaign showcasing Gippy’s playful side, not only promises an entertaining experience but also strategically leverages Swiggy’s extensive network of over 35 million users to connect with a diverse and widespread digital audience. As a testament to Believe’s mission to serve independent artists, this collaboration exemplifies the dynamic synergy between Gippy’s musical prowess and Swiggy’s market presence, creating a buzz that transcends traditional boundaries and sets the stage for an unparalleled entertainment experience.
