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Wipro MaxKleen unveils #MaxKleenPichuk campaign

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Wipro’s brand, MaxKleen, introduces its newest digital campaign for MaxKleen Power Squeeze, a disinfectant featuring a convenient squeeze format. The #MaxKleenPichuk campaign is a tribute to those dedicated individuals making daily contributions to the well-being of our homes, acknowledging their relentless efforts.

Maxkleen new ad campaign #MaxKleenPichuk

MaxKleen Power Squeeze Campaign Unveiled by Wipro

Wipro introduces its latest digital campaign for MaxKleen Power Squeeze, a disinfectant featuring a convenient squeeze format. The campaign, titled #MaxKleenPichuk, is a celebration honoring those dedicated to the daily well-being of our homes.

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Festive Joy with #MaxKleenPichuk

Launched during the festive occasions of Makar Sankranti and Pongal, the campaign aims to spread joy by capturing the true essence of festivity. It seeks to connect with the audience, enhancing engagement through its festive initiative.

Giving Back: A Campaign of Gratitude

Emphasizing the significance of helping those in need, the campaign showcases the team visiting women’s homes, bringing joy and respect into their lives. The film narrates a story of spreading happiness through acts of gratitude and respect.

Amplifying the Campaign

Currently live on Wipro MaxKleen’s social media platforms, the #MaxKleenPichuk campaign will gain further visibility through hoardings and various promotional channels. Join us in celebrating and recognizing those who contribute tirelessly to our homes every day.

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What do experts have to say about this campaign?

Wipro MaxKleen unveils  #MaxKleenPichuk campaign
Vivek Reddy

Vivek Reddy, director at PAD Play, expressed his thoughts on the campaign, stating, “The #MaxkleenPichuk is not just a digital campaign; it’s a testament to the power of gratitude. It’s a meaningful impact in the lives of those who often go unnoticed but contribute significantly to our daily lives.”

Suhaib Iyaz, category manager- Wipro Consumer said, “The #MaxkleenPichuk TVC goes beyond selling a product; it skilfully captures a story that resonates with the audience’s emotions and experiences. PAD’s execution plays a pivotal role in bringing this idea to life, making the campaign a powerful tool for building a genuine and lasting connection with the viewers.”

Wipro MaxKleen unveils  #MaxKleenPichuk campaign
Suhaib Iyaz


Summing up, Wipro’s #MaxKleenPichuk campaign for MaxKleen Power Squeeze embodies celebration, festivity, and gratitude. Launched during Makar Sankranti and Pongal, the initiative recognizes those dedicated to home well-being, showcasing acts of joy and respect. With a focus on giving back, the campaign narrates a story of spreading happiness through gratitude. Currently live on social media, it is set to gain further visibility through hoardings and promotional channels, fostering appreciation for everyday heroes.

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