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BoAt Launches Bassheads 122 ANC with Shruti Haasan

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The 90s are back, and they’re better than ever! In a nostalgic nod to one of fashion’s most iconic eras, boAt has teamed up with the multi-talented Shruti Haasan to launch the Bassheads 122 ANC wired earphones. This partnership celebrates the resurgence of 90s fashion, blending classic styles with a modern twist.

Introducing Bassheads 122 ANC: A Modern Classic

boAt, a leading name in audio wearables, has unveiled its latest offering – the Bassheads 122 ANC wired earphones. Designed for those who appreciate the timeless charm of wired connections, these earphones deliver immersive audio quality and the convenience of modern technology. With Active Noise Cancellation (ANC), users can experience crystal-clear sound while blocking out unwanted background noise.

The “Bass ReWired” Campaign: A Contemporary Revival

To celebrate the launch, boAt has introduced the “Bass ReWired” campaign. This initiative captures the essence of the 90s comeback, highlighting wired earphones as a new fashion statement. The campaign also embraces other popular 90s trends, such as baseball shirts, leather pants, and miniskirts, blending vintage styles with contemporary sensibilities.

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Shruti Haasan: The Perfect Ambassador for 90s Revival

Shruti Haasan, known for her versatility as an actress and singer, is the face of the “Bass ReWired” campaign. Her unique style and trendsetting influence make her the ideal ambassador for this nostalgic movement. Shruti’s enthusiasm for the project is evident:

“I’m excited to collaborate with boAt for the launch of the Bassheads 122 ANC,” remarked Shruti Haasan. “The 90s era is making a strong comeback, and I admire how these earphones blend classic wired functionality with exceptional sound quality. They offer a perfect way to relive the nostalgia of that period while embracing contemporary trends.”

Blending Vintage with Modern Flair

The “Bass ReWired” campaign is all about celebrating the best of the 90s while adding a modern touch. From fashion to technology, this movement is creating a unique and eclectic landscape where vintage and contemporary styles coexist harmoniously. The Bassheads 122 ANC wired earphones are the perfect accessory for anyone looking to embrace this trend.

A Word from boAt

A spokesperson from boAt shared their excitement about the collaboration:

“Shruti Haasan epitomizes modern versatility and perfectly embodies the spirit of Bass ReWired. Known for her talent and trendsetting style, Shruti resonates deeply with our campaign, seamlessly bridging vintage vibes with a touch of modern flair.”

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Conclusion: Relive the 90s with boAt

With the Bassheads 122 ANC earphones and the “Bass ReWired” campaign, boAt is bringing back the best of the 90s with a contemporary twist. Whether you’re a fan of classic wired earphones or simply love the nostalgia of the 90s, this collaboration offers the perfect blend of vintage charm and modern technology. Embrace the nostalgia and elevate your style with boAt’s latest innovation.

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