Monday, May 27, 2024
HomeThink TankCampaign DissectionBurger King and Leo Burnett played Jugaad with Hrithik Roshan

Burger King and Leo Burnett played Jugaad with Hrithik Roshan

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Burger King latest ad starring Hrithik Roshan has become a sensation online. The ad’s “Jugaad” element has gone viral, adding a quirky and unconventional touch to the burger chain’s marketing efforts, stirring excitement in the advertising industry.

Complete Story about Burger King and Hrithik Roshan Jugaad campaign

In today’s era of social media expansion, brands strive to attract attention and generate maximum engagement for their ads. Employing major celebrities isn’t the sole tactic brands are using nowadays. The aim is to devise a marketing approach that stands out from competitors, reaching larger audiences organically. Fast-food giant Burger King has achieved precisely this with their recent collaboration with actor Hrithik Roshan. On June 12, Burger King India unveiled a ‘Jugaad’ ad featuring Hrithik Roshan. They captured his reaction in front of a Burger King poster, catching him off guard as he assumed he was being photographed by paparazzi. Check it out:

Burger King posed the question, “When does jugaad go too far?” in their amusing ad. The actor joined the conversation on Twitter, stating, “This is unacceptable.” Check it out:

The humorous and clever partnership between Hrithik Roshan and Burger King sparked a lively debate on Twitter. One user commented, “Great script and execution!” Another praised, “Incredible creativity…this sets a new standard in marketing!” Various brands like Kellogg India, Unacademy, and others also responded to this innovative collaboration.

After the Burger King advertisement was released, Hrithik Roshan turned to Instagram to share the clips with his fans and followers. In the caption, he wrote, “Burger King India, it was unconventional, but definitely left a memorable impression.”


In conclusion, the collaboration between Hrithik Roshan and Burger King, showcased in their “Jugaad” advertisement, ignited a lively discussion on social media platforms like Twitter and Instagram. The ad’s witty approach and unexpected twist garnered praise from viewers, highlighting the power of creative marketing strategies to capture audience attention in today’s competitive landscape. With Hrithik Roshan sharing the clips on his Instagram account, the ad not only reached Burger King’s audience but also expanded its reach to the actor’s fan base, demonstrating the effectiveness of strategic partnerships in marketing. Overall, the success of this collaboration underscores the importance of innovation and authenticity in brand communication, leaving a lasting impression on both consumers and industry observers alike.

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