Dabur India, a pioneer in science-based Ayurveda, has appointed the renowned former Indian cricket captain, Sourav Ganguly, as the latest brand ambassador for its flagship health supplements brand, Dabur Chyawanprash.
Dabur Chyawanprash X Sourav Ganguly
Sourav Ganguly takes on the role of brand ambassador for Dabur Chyawanprash, as Dabur India, a prominent figure in science-based Ayurveda, secures the former Indian cricket captain for its flagship health supplements brand. The collaboration aims to strengthen Dabur Chyawanprash’s market presence and promote its immunity-boosting properties.
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In a strategic move focused on Eastern Indian markets, Dabur is launching an impactful advertising campaign titled “Become No.1 in Boosting Immunity.” This campaign, featuring Sourav Ganguly, will be broadcasted across various media platforms, leveraging his influential voice to convey the brand’s commitment to immunity enhancement. Sourav Ganguly’s involvement adds a compelling touch to Dabur’s efforts to highlight the efficacy of its health supplements, particularly in boosting immunity.
What do experts have to say about this campaign?
“We are thrilled to welcome Sourav Ganguly to the Dabur family as the brand ambassador for Dabur Chyawanprash. With his charismatic personality, influence, and a strong commitment to health and fitness, we believe he is the perfect fit to represent our brand. Sourav’s association with Dabur Chyawanprash will further enhance our brand’s reach and connect with consumers,” Rakesh Tahiliani, AGM marketing-health supplements, Dabur India said.
Commenting on this association, Sourav Ganguly said, “I am thrilled to be associated with Dabur Chyawanprash, a brand that has been a part of our lives for years. As an athlete and a health-conscious individual, I understand the importance of maintaining a strong immune system. I would like to bring attention of the people to focus on building inner strength to fight seasonal diseases, instead of looking for a ‘fire-engine approach’ for getting relief through medicines. Enhancing immunity is an effective way to fight illnesses like cough, cold & flu etc. Dabur Chyawanprash, with its time-tested formulation, has proven to be an effective immunity booster. I look forward to spreading awareness about the brand and its remarkable benefits among the people.”
“Chyawanprash is an effective solution to help fight against 100+ Illnesses. It contains many Ayurvedic ‘Rasayana’ herbs like Amla, Ashwagandha, Giloy etc. which help protect from a variety of infections through their immunomodulatory effects. Dabur Chyawanprash has been committed to helping every Indian achieve a strong immunity for over 100 years,” Subhodeep Roy, business head-East, Dabur India said.
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Conclusion
In conclusion, Sourav Ganguly’s association with Dabur Chyawanprash marks a significant milestone in the realm of health supplements. As a cricketing legend, his endorsement brings not just star power but a genuine commitment to well-being. The initiation of the “Become No.1 in Boosting Immunity” campaign tailored for Eastern Indian markets signifies Dabur’s dedication to addressing specific health needs. With Ganguly’s influential voice amplifying the message, this collaboration is poised to resonate strongly with audiences. As we witness this dynamic partnership unfold, it underlines the fusion of tradition and modernity, where science-based Ayurveda meets cricketing charisma, ultimately encouraging individuals to prioritize their health journey with Dabur Chyawanprash.
