Thursday, May 23, 2024
HomeThink TankCampaign DissectionEverest New Campaign Unveils SRK and Amitabh Bachchan in a Culinary Chess...

Everest New Campaign Unveils SRK and Amitabh Bachchan in a Culinary Chess Match of Taste

- Advertisement -

In a captivating new promotional campaign for Everest spices, the cinematic legends SRK and Amitabh Bachchan engage in a strategic chess match, channeling the charismatic ‘Don’ personas that have left an indelible mark on Bollywood. As they make their moves on the chessboard, the spices of Everest add an extra layer of excitement, promising a tantalizing blend of flavor and entertainment. Witness the collision of chess mastery and cinematic charisma in this unforgettable collaboration, where every move is as spicy as Everest’s exquisite range of flavors.

Everest Ad

Also Read: Amitabh Bachchan And SRK Team Up For Hilarious Everest Biryani Ad

What is Everest new camapaign with SRK and Amitabh Bachchan?

Everest latest campaign features Shah Rukh Khan and Amitabh Bachchan in a thrilling chess match, both embracing their iconic ‘Don’ personas from Bollywood. Khan claims dominance with a strategic move, but the game takes a flavorful twist when Bachchan’s Pav Bhaji steals the spotlight. As Khan contemplates, Bachchan playfully hums ‘don don don,’ ultimately leaving Khan to concede and hail Bachchan as the ultimate ‘Don.’

In a swift departure, Khan acknowledges Bachchan’s victory, declaring that the one who loses for Pav Bhaji is called ‘Baazigar.’ The ad concludes with Khan emphasizing the irresistible pull of Everest’s Pav Bhaji masala, suggesting it can entice people back home. The dynamic duo, known for endorsing Everest spices, showcases their chemistry once again, adding a touch of Bollywood flair to the culinary world.

This marks the third installment where the legendary actors promote various spices by Everest. In a previous ad, they hurriedly evade the media for Everest’s Shahi Biryani Masala, rushing home for a delicious biryani. Another ad captures their banter over Everest’s Tikhalal, highlighting the diverse and delectable spice range offered by Everest.

Also Read: Sunfeast Dark Fantasy Appoints SRK As Brand Ambassador


Everest’s latest campaign, featuring the iconic duo Shah Rukh Khan and Amitabh Bachchan in a chess match, brilliantly intertwines Bollywood charisma with the flavors of their spice range. From the strategic moves on the chessboard to the aromatic allure of Everest’s Pav Bhaji masala, the campaign not only elevates the culinary experience but also cements the spices as stars in their own right. As the legendary actors add their touch of glamour to Everest’s products, each ad becomes a flavorful narrative, transforming ordinary moments into blockbuster culinary experiences and leaving us eagerly anticipating the next chapter in this delightful saga. Cheers to Everest for turning spice shopping into a star-studded affair

Related Articles


Please enter your comment!
Please enter your name here
Captcha verification failed!
CAPTCHA user score failed. Please contact us!

Spice up your inbox with sizzling updates!

Stay Connected

Latest Articles