Online brokerage firm Sharekhan has introduced a fresh brand initiative, #TohMarketMeinMatAa, developed by Fatmen Ideas and realized through ZigZag Films. The campaign encourages retail investors, particularly newcomers, to abandon casual trading approaches and embrace a more informed and disciplined strategy for serious trading and investing in the stock market.
What is Sharekhan Launches #TohMarketMeinMatAa Campaign?
Sharekhan has launched the #TohMarketMeinMatAa Campaign, a new brand initiative by the online brokerage house. Crafted by Fatmen Ideas and brought to life by ZigZag Films, the campaign urges retail investors, particularly newcomers, to move away from casual trading approaches and adopt a more informed and disciplined strategy for serious trading and investing in the stock market.
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Emphasizing its commitment to assisting individuals dedicated to consistent success in the market, the campaign encourages them to rise and become a ‘Market ka Sher.’ Sharekhan introduces innovative tools such as Rohit indicators, advanced option chain, and the InvesTiger app to showcase hassle-free investing through a user-friendly interface.
The campaign extends its reach across various platforms, including Hotstar CTV during India’s Cricket World Cup semi-final and exclusively for Hotstar mobile viewers during the World Cup Final. In cinemas, the ad aligns with blockbuster movie releases like Tiger 3 and Animal. Additionally, it will be featured on leading business channels such as CNBC TV18, CNBC AWAAZ, CNBC BAZAAR, and Zee Business.
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What do experts have to say about this campaign?
Jaideep Arora, CEO, Sharekhan (by BNP Paribas), stated, “A casual approach can lead to severe setbacks, a truth I’ve observed too often. However, the market is also a space of potential triumphs for those who approach it with seriousness and unwavering commitment. If you’re ready to embrace the market with the gravity it demands, we are here to support and guide you towards success.”
Ashwin Varkey, founder and creative head, Fatmen Ideas, added, “The idea to tell people to not enter the category was an interesting approach from the get go. It was a complete opposite of what the category seemed to be doing. That’s what I think everyone at Fatmen really tripped on.”
Abhijit Sudhakar, ad film director and founder, Zig Zag Films, stated, “From a treatment point of view, while the film needed to look slick it was important to make sure that the messaging came out crystal clear and Sharekhan, the protagonist in the film, stood out as the hero.”
Campaign Credits
- Campaign Concept and Creation: Fatmen Ideas
- Production: ZigZag Films
What does ShareKhan say about this campaign?
Sharekhan emphasizes the importance of a serious approach in trading and investing, promoting the concept of becoming a “Market ka Sher” or a market expert. The campaign underscores the need for serious research, risk analysis, and discipline in achieving consistent success. Sharekhan offers free research recommendations, educational modules, and services tailored to different market needs. With over 23 years of experience, particularly in options trading, Sharekhan aims to guide customers effectively, emphasizing continuous learning and knowledge improvement. Their platform boasts deep-analysis features, built by traders, to aid decision-making in trading. The full-service model includes expert research, experienced relationship managers, extensive branch network, and informative platforms to support customers on their serious investment journey.
Conclusion
In summary, Sharekhan’s #TohMarketMeinMatAa campaign advocates for a serious approach to trading and investing, urging individuals to become “Market ka Sher.” With a focus on research, risk analysis, and discipline, Sharekhan offers free research, educational modules, and tailored services. Their emphasis on options trading leverages over 23 years of experience, guiding customers through market intricacies. The platform’s deep-analysis features and full-service model, including expert research teams and relationship managers, position Sharekhan as a trusted partner for those seeking a strategic and serious approach to navigating financial markets.
