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HomeThink TankCampaign DissectionDeepika Padukone's brand, 82°E, launches '82°E Man'

Deepika Padukone’s brand, 82°E, launches ’82°E Man’

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82°E, a self-care brand co-founded by Deepika Padukone and Jigar Shah, launches the 82°E Man line, an extension of its product range. This latest release features men’s skincare products, including a versatile 2-in-1 moisturizer with SPF 40 PA+++, enriched with gotu kola and ceramides. Additionally, it offers a multi-functional 3-in-1 cleanser for face, beard, and body, infused with Arjuna and betaine, available in two fragrant options: Fresh Citrus and Woody Oud.

Deepika Padukone's brand, 82°E, launches '82°E Man'

82°E, launches a new campaign called ’82°E Man’

Brand Introduction

82°E, a self-care brand, co-founded by Deepika Padukone and Jigar Shah, expands its product line with the introduction of 82°E Man. This range caters specifically to men, offering innovative skincare solutions. Featuring a 2-in-1 moisturizer with SPF 40 PA+++ and a 3-in-1 cleanser, 82°E Man embodies the brand’s commitment to self-care.

Also Read: New Hyundai Creta Ad Starring Shah Rukh Khan and Deepika Padukone – Agency Masala

Campaign Details

Tilt Brand Solutions, in collaboration with Sharpener design studio, spearheads the launch campaign for 82°E Man. This campaign emphasizes a modern approach to self-care tailored for today’s man. As part of Quotient Ventures, Tilt Brand Solutions ensures a strategic and effective execution of the campaign to resonate with the target audience.

Brand Philosophy

Launched in November 2022, 82°E has quickly established itself as a leading player in the skincare market. The brand prioritizes simple yet effective skincare routines, promoting overall well-being. Deepika Padukone and Jigar Shah’s dedication to self-care extends to 82°E, making it a trusted choice for consumers seeking high-performance skincare solutions.

What do experts have to say about this campaign?

Deepika Padukone's brand, 82°E, launches '82°E Man'
Keerthana Ramakrishnan

Speaking about the campaign, Keerthana Ramakrishnan, chief marketing officer, 82°E said, “Our expansion into 82°E Man – new products for a new audience – is another pivotal moment in our business. This means two things for us: first, it’s an opportunity for us to evolve and add new dimensions to our own understanding of self-care, given the nuances within men’s personal care. Second, it’s an opportunity to bring new self-care experiences to men’s routines, drawing from the best of what we’ve offered so far as well as what we know about this demographic. Here’s hoping that we connect with our newer audiences as effectively as we have done previously, and that we can layer and nuance self-care for everyone over time.”

Adding further context, Shriram Iyer, group chief creative officer, Quotient Ventures said, “For a few months now, our eye has firmly been on building brand 82°E around its singular but dynamic self-care narrative, across all product categories. With the milestone launch of 82°E  Man, we approached communication based on existing realities of our new audience – the fact that men are already immersed in regular acts of self-care, even if they don’t brand them as that. From taking a run to turning to music for a break, self-care is an inherent, organic and carefree practice in all our lives; and 82°E Man is just the right personal care addition to that – with its simple, effective and joyful offerings.”

Deepika Padukone's brand, 82°E, launches '82°E Man'
Shriram Iyer

Also Read: Bisleri announces Deepika Padukone as its global brand ambassador – Agency Masala


In conclusion, 82°E’s expansion into the men’s skincare market with the launch of 82°E Man marks a significant milestone for the brand, reflecting its dedication to providing innovative and effective self-care solutions. With a campaign crafted by Tilt Brand Solutions and Sharpener design studio, the brand continues to resonate with contemporary values of well-being and simplicity. As Deepika Padukone and Jigar Shah’s vision for holistic self-care drives 82°E forward, it remains poised to further empower individuals in their journey towards healthier, radiant skin.

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