Thums Up, a beloved beverage under The Coca-Cola Company, is delighted to unveil its thrilling Toofani campaign titled ‘Soft Kya Jaane Toofan ka Swaad’, showcasing the renowned Kannada actor Kichcha Sudeep.
Thums Up “Soft Kya Jaane Toofan ka Swaad’ Campaign Featuring Kichcha Sudeep
Campaign Announcement:
Thums Up, the indigenous beverage under The Coca-Cola Company, is excited to unveil its action-packed Toofani campaign, ‘Soft Kya Jaane Toofan ka Swaad’, starring Kannada actor Kichcha Sudeep.
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Campaign Essence:
The campaign embodies Thums Up’s adventurous spirit and robust flavor, sparking Toofan among consumers and encouraging them to tap into their inner strength with unwavering determination.
Narrative Evolution:
While retaining Thums Up’s iconic ‘Soft Nahin, Toofan’ narrative, the campaign introduces a new tagline, ‘Soft Kya Jaane Toofan ka Swaad’, highlighting the brand’s powerful taste and its ethos of embracing challenges with gusto.
TVC Conceptualization:
Conceived by Ogilvy India as part of OpenX from WPP, the TVC is designed to immerse viewers in thrilling action sequences, capturing the essence of Thums Up’s energetic spirit and adventurous nature.
Brand Commitment:
Thums Up remains steadfast in its dedication to providing refreshing experiences to consumers. As it evolves, the brand remains committed to inspiring individuals to embrace their inner Toofan, conquering obstacles and fueling their journey towards success and triumph.
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What do experts have to say about this campaign?
“Thums Up has always been more than just a beverage; it’s a symbol of the indomitable spirit that resonates deeply with millions,” said Kichcha Sudeep. “I am thrilled to be a part of this ‘Toofani’ journey, celebrating the brand’s legacy of strength and resilience. The ‘Soft Nahin, Toofan’ campaign is a tribute to the adventurous souls who face life’s challenges head-on, with unwavering determination and courage.”
Sudeep embodies the essence of Thums Up’s latest ‘Soft Nahin, Toofan‘ campaign. “Joining hands with Thums Up is not just an endorsement; it’s a partnership that reflects my personal ethos of pushing boundaries and living life to the fullest,” added Sudeep. “Together, we’re here to inspire a generation to rise above the ordinary, to unleash their potential, and to taste the thunder.”
Commenting on the campaign, Sukesh Nayak, chief creative officer of Ogilvy India said, “The task this year was to bring alive the strong and thrilling taste of Thums Up while maintaining the brand’s original energy. So, to bring Soft Kya Jaane Toofan Ka Swaad to life, you see Kichcha Sudeep in an all new toofani avatar that showcases Thums Up in its truest form. We have taken his dynamic and adventurous persona in a adrenaline-filled filled narrative. With Kichcha Sudeep being open to the wildest of ideas, we pushed the envelope to deliver there is nothing soft about the taste of Thums Up.”
Commenting on the campaign, Tish Condeno, senior category director, Sparkling Flavors, Coca-Cola India, and South-West Asia said, “We are absolutely thrilled to have Kichcha Sudeep on board with Thums Up. This campaign marks a thrilling recreation of our iconic Toofani spirit, amplified by Kichcha’s dynamic energy. The thrilling campaign embodies Thums Up’s adventurous spirit and the bold action is symbolic of the strong taste.”
Conclusion
In conclusion, Thums Up’s latest Toofani campaign, ‘Soft Kya Jaane Toofan ka Swaad’, signifies not only the brand’s unwavering commitment to delivering robust taste experiences but also its enduring mission to inspire individuals to embrace challenges with vigor and determination. With captivating storytelling and a renewed focus on adventure, Thums Up continues to pave the way for consumers to discover their inner strength and conquer obstacles, fueling their journey towards success and triumph.
