As the scorching heat of summer approaches, there’s one thing we all seek: respite from the relentless heat. And in the pursuit of cool comfort, Voltas, a trusted name in cooling solutions, has once again stepped up to the plate with its latest offering – the Voltas SmartAir AC series. This summer, Voltas reintroduces the beloved Murthy to showcase the epitome of efficiency and silence in air conditioning, encapsulated in the tagline: “Shor Kam, Kaam Zyada”.
Voltas SmartAir ACs: The Evolution of Comfort
With consumer insights pointing towards connectivity, comfort, and convenience as primary drivers for AC purchases, Voltas has tailored its SmartAir AC series to meet these demands seamlessly. Featuring ‘Super Silent’ operation, sleep mode functionality, and IoT connectivity, these ACs redefine the standards of cooling technology.
Murthy X Voltas SmartAir ACs
Voltas has brought back the beloved Murthy as the face of its latest campaign in a stroke of marketing genius. Known for his calm demeanor and witty banter, Murthy perfectly embodies the silent efficiency of Voltas SmartAir ACs. Through a series of advertisements, viewers witness Murthy effortlessly maintaining his cool amidst the chatter of his brother-in-law, highlighting the stark contrast between noise and efficiency.
“Shor Kam, Kaam Zyada”: The Tagline Speaks Volumes:
“Shor Kam, Kaam Zyada” – this succinct tagline captures the essence of the campaign. It eloquently conveys the promise of Voltas SmartAir ACs: minimal noise, maximum performance. With Murthy at the helm, the message is delivered with finesse, resonating with consumers seeking a silent sanctuary from the summer heat.
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Deba Ghoshal’s views
Commenting on the campaign, Deba Ghoshal, VP & head of marketing, Voltas, said, “Yes he is back! Quietly and effortlessly like our new product offering. And this time, more witty, more sharper and more contemporary. Check out our teasers to get an idea of what is planned ahead for this summer. Voltas ACs have always been a popular and a leading choice among consumers, and over the past decade, Murthy has become synonymous with the brand. However, this time it’s all about being smart, yet silent – Shor Kam, Kaam Zyada!”
Ritu Sharda’s views
Ritu Sharda, CCO, Ogilvy India (North) says, “Bringing back Murthy felt natural – given the fact that Voltas and Murthy have always clicked and Murthy’s witty aura left a lasting impression last time around. With Summers approaching at warp speed and Murthy’s chatterbox brother-in-law ready to turn up the heat, the campaign seemed like a perfect way to break the ice.”
“Shor Kam, Kaam Zyada” Campaign Amplification
While the campaign takes center stage on television and digital platforms, its reach extends far beyond. From print media to radio and OOH opportunities, Voltas ensures that consumers across all channels are immersed in the world of SmartAir ACs.
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Affordability Meets Innovation:
Recognizing the importance of accessibility, Voltas offers various consumer finance programs to make their products more affordable. From cashback offers to zero down payment options, these incentives aim to lower barriers to adoption and ensure everyone can experience comfort.
Conclusion: Voltas X Murthy
This summer, as temperatures soar, let Voltas SmartAir ACs be your silent companions in the quest for cool comfort. With Murthy leading the charge and the tagline echoing the promise of efficiency, it’s time to embrace the silence and let Voltas redefine your summer experience. Say goodbye to noise and hello to unparalleled comfort with these ACs – because when it comes to cooling, less noise truly means more performance.
Credits:
- Client: Voltas Limited
- Brand Team: Pradeep Bakshi, Mukundan Menon, Deba Ghoshal, Deb Chatterjee, Saurabh Varshney
- Agency: Ogilvy Gurgaon
- Creative: Ritu Sharda, Umesh Grover, Soumya Nagabhushan, Shubhanshu Dwivedi
- Account Management: Prakash Nair, Pawan Bhatt, Pulak Bhattacharya, Soumyabrata Banerjee, Ritwik Kandpal
- Planning Team: Rohitash Srivastava, Zitin Bhan
- Production House: Soda Films
- Director: Rajesh Krishnan
- Producer: Ameya Dahibavkar
