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HomeThink TankCampaign DissectionSamco says "Trading Satta Nahi, Science Hai" in their latest campaign

Samco says “Trading Satta Nahi, Science Hai” in their latest campaign

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SAMCO Securities, an investment-tech company, collaborates with The Womb, a creative agency, to unveil their campaign series “Traders ka Andekha Sach.” This series aims to challenge social prejudices surrounding stock traders while illuminating their skills and economic impact.

Samco new campaign series “Stock Trading Satta Nahi, Science Hai”

SAMCO Securities, a leading investment-tech company, in partnership with The Womb, a creative agency, unveils their new series titled “Traders ka Andekha Sach.” This groundbreaking campaign aims to combat social biases against stock traders while highlighting their invaluable contributions to the economy.

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Introduction to the Web Series:

Presented under the banner of “Andekha Sach” (Unseen Truth), this web series embodies SAMCO’s commitment to revealing hidden realities and offering personalized insights into the realm of trading.

Initiative Objective:

Through this collaborative effort, SAMCO Securities and The Womb strive to delve into the daily lives of traders. The series intends to uncover the unseen truths of their profession and emphasize the significant scientific aspect inherent in their work.

Focus of the Series:

The episodes will shed light on the intricate knowledge and expertise required for success in trading, aiming to dispel prevalent myths and misconceptions surrounding the industry. The narrative will specifically spotlight Jignesh, a dedicated trader, as he navigates the complexities of the financial market in his daily endeavors.

Character Introduction and Storyline:

In the inaugural episode, viewers are introduced to Jignesh, offering a candid glimpse into the challenges and triumphs he faces in his profession. His son, Rohan, emerges as a pivotal figure, challenging societal stigma and advocating for the recognition of the science and analysis inherent in trading.

Message Conveyed:

This episode encapsulates the core message of the series, portraying traders like Jignesh not as mere gamblers but as skilled professionals contributing significantly to the economy. The storyline resonates with viewers emotionally, compelling them to reevaluate their perceptions of the trading profession.

What do experts have to say about this campaign?

Jimeet Modi

Jimeet Modi, founder and CEO, SAMCO Group, remarked, “SAMCO recognises the valuable role that a stock trader plays to aid the progress of the financial markets and the economy. Traders possess a unique set of skills, honed through years of experience and dedication. They demonstrate remarkable analytical capabilities, navigating the highs and lows of the market with poise and resilience. Moreover, traders are masters of risk management, meticulously assessing and mitigating risks to protect their investments and maximise returns. This series is our tribute to the traders & the investors.”

Heval Patel, head of account management at The Womb, highlighted the importance of changing the way India sees traders, stating, “In India, trading lacks the recognition and respect accorded to other professions. These perceptions impact different aspects of the trader’s social life – facing trouble while securing credit, finding a suitor, kid’s admissions in schools etc. We want to change the way India sees traders. We want to show the Andekha Sach of traders.”

Heval Patel

Suyash Khabya, creative head at The Womb, emphasised the emotional and satirical approach of the series, aimed at touching hearts and bringing respect and admiration for traders who fuel the economy. “With this ‘Traders ka Andekha Sach’ series, we aim to elevate the image of active traders. It’s our simple and unignorable way of bringing respect and admiration for traders,” he said.

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Credits

Agency  The Womb

Co-Founders – Navin Talreja and Kawal Shoor

Planning – Manisha Sain, Sneha Raina

Creative – Suyash Khabya, Rohit Sharma, Krutant Bilakhia, Komal Sharma

Account Management – Heval Patel, Pratik Dobriyal, Ammar Ali

Production House – White Owl Productions

Director – Vishal Gupta

Conclusion


In conclusion, “Traders ka Andekha Sach” is not just a campaign series, but a testament to SAMCO Securities’ and The Womb’s commitment to challenging societal prejudices and shedding light on the profound expertise and contributions of stock traders. By unraveling the unseen truths of the trading profession and showcasing the intricate science behind it, the campaign not only educates but also inspires audiences to perceive traders as skilled professionals driving economic growth. Through compelling narratives like Jignesh’s journey and Rohan’s defiance, the series fosters empathy and understanding, ultimately encouraging a reevaluation of perceptions surrounding trading. As the episodes unfold, they serve as a powerful reminder that trading is not merely a gamble, but a disciplined practice rooted in analysis and strategy, integral to the fabric of our economy.

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