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Hisense India Welcomes Pankaj Rana as Chief Executive Officer to Accelerate Growth

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Hisense India, a leading player in the consumer electronics and home appliances sector, has recently announced the appointment of Mr. Pankaj Rana as its new Chief Executive Officer (CEO). With a career spanning over two decades in Sales & Marketing, Business Development, and General Management, Mr. Rana brings a wealth of experience and a strategic vision that promises to steer Hisense India towards an exciting new phase of growth.

Pankaj Rana’s Proven Track Record

Before joining Hisense India, Mr. Rana has held significant roles in top industry giants such as LG, Panasonic, Benq, and Reliance Retail. His contributions have been pivotal in shaping the mobile phones and television markets across India, South Asia, the Middle East, and Africa. His expertise in driving profitability and increasing market share underscores his capability to lead Hisense India to new heights.

Leadership and Strategic Vision

As CEO of Hisense India, Mr. Rana will spearhead the company’s strategic initiatives, focusing on expanding the customer base, strengthening brand presence, and driving overall business growth. His leadership will be crucial in realising Hisense India’s vision of becoming a household name synonymous with innovation and reliability.

Enthusiasm and Vision of Pankaj Rana

Expressing his excitement for his new role, Mr. Rana stated, “I am thrilled to join Hisense, a company known for its rich heritage and unwavering commitment to excellence. I am excited to work closely with the talented team at Hisense India to drive innovation, foster growth, and deliver unparalleled value to our customers.”

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Confidence from Hisense Management

Mr. Steven Li, Managing Director of Hisense India, expressed his confidence in Pankaj’s leadership, stating, “We are delighted to welcome Pankaj to the Hisense family. His extensive industry knowledge and leadership acumen will be invaluable as we embark on our journey of expansion and growth in India. With Pankaj at the helm, we are poised to achieve new heights of success.”

Hisense’s Commitment to Excellence

Under Mr. Rana’s leadership, Hisense India is committed to delivering exceptional products and services, maintaining its position as a market leader in the consumer electronics and home appliances sector.

Hisense- A Global Technology Leader

Hisense is renowned globally for its premium televisions and has an impeccable track record of providing top-quality products. Ranked No. 2 globally for TV shipments and No. 1 in 100″ TVs in both 2023 and Q1 2024, Hisense has established itself as a dominant force in the market. The company has a strong presence in over 160 countries and operates 14 manufacturing facilities worldwide.

With a rich history of 55 years of global trust and innovation, Hisense continuously pushes the boundaries of technology. The company operates 18 R&D hubs across the globe and invests 5% of its revenue back into research and development annually, ensuring it remains at the forefront of technological advancement.


With Mr. Pankaj Rana at the helm, Hisense India is poised for a transformative phase of growth and innovation. His leadership is expected to drive the company’s strategic initiatives, expand its market presence, and continue delivering exceptional value to customers. As Hisense India embarks on this new journey, it remains committed to its core values of innovation, excellence, and reliability, solidifying its position as a market leader in the consumer electronics and home appliances sector.

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