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Fenty Beauty by Rihanna Debuts at Nykaa

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Starting March 7, 2024, indulge in Fenty Beauty’s debut in India through Nykaa’s Cross Border Store. Renowned for beauty and fashion, Nykaa joyfully welcomes Rihanna’s acclaimed brand, offering a specially curated collection for all beauty enthusiasts. Explore and order effortlessly through the Nykaa app.

Fenty Beauty is available on Nykaa

Nykaa, a leading destination for beauty and fashion, is excited to announce the arrival of Fenty Beauty in India. Debuting on the Nykaa Cross-Border Store on March 7, 2024, Fenty Beauty will offer a curated and accessible selection from Rihanna’s esteemed beauty brand.

Product Line-Up:

Nykaa will feature a lineup of Fenty Beauty’s top-selling products, including the iconic Pro Filt’r Soft Matte Longwear Foundation, Killawatt Freestyle Highlighter, Gloss Bomb Universal Lip Luminizer, and more. Since its inception in 2017, Fenty Beauty has championed inclusivity and global reach, values reflected in its diverse product range.

Inclusivity and Vision:

Fenty Beauty is committed to representing people of all skin tones, offering formulas suitable for all skin types, textures that can be layered, and universal shades for everyone to enjoy. Rihanna’s vision focuses on traditionally overlooked skin tones, ensuring everyone feels represented and included.

Fenty Face Method:

The Fenty Face method, Rihanna’s signature approach to makeup artistry, emphasizes complexion-focused products that work harmoniously together to achieve radiant results. Tested backstage, on stage, and in real life by Rihanna herself, the Fenty Face method is designed to empower individuals to embrace their unique beauty.

Also Read: Diana Penty collaborates with The Body Shop India for their Women Day’s campaign – Agency Masala

Global Appeal:

Fenty Beauty’s light-as-air formulas and diverse shade range cater to a global audience, challenging traditional beauty norms. With a commitment to inclusivity and innovation, Fenty Beauty aims to redefine beauty standards worldwide.

Ordering and Delivery:

Fenty Beauty products can be conveniently ordered through the Nykaa app via the Cross Border Store. Orders are delivered within 5-7 days, following successful photo ID and address proof verification. Customers can enjoy hassle-free shopping without additional customs duties, with a shipping fee of Rs 500 applicable on all cross-border orders.

What do experts have to say about this campaign?

Fenty Beauty by Rihanna Debuts at Nykaa

“Fenty Beauty was created so that people everywhere would be included. Expanding to India is so exciting because the more people that can feel beautiful, recognised and EMPOWERED, no matter their ethnicity, culture, skin tone or style the better.”– Rihanna.

“We are thrilled to begin our partnership with one of the most innovative and disruptive beauty brands in the world, Fenty Beauty. The brand’s ethos of diversity and inclusivity are a perfect fit for Nykaa’s mission of democratising beauty for all Indians. We look forward to working closely with Fenty Beauty to bring the best of global beauty into our consumers’ hearts and homes” said Anchit Nayar, executive director and CEO, Nykaa Beauty.

Fenty Beauty by Rihanna Debuts at Nykaa
Anchit Nayar

Also Read: The Face Shop welcomes Khushi Kapoor as its first brand ambassador in India – Agency Masala


In collaboration with Nykaa, Fenty Beauty’s arrival in India marks a significant milestone in the beauty industry. With its commitment to inclusivity, innovation, and global reach, Fenty Beauty offers a transformative experience for beauty enthusiasts across the country. As consumers embrace Rihanna’s vision of representation and empowerment, Fenty Beauty’s curated selection of products, available through Nykaa’s Cross Border Store, promises to redefine beauty standards and inspire confidence in individuals of all backgrounds. Experience the beauty revolution firsthand and embark on a journey of self-expression with Fenty Beauty, now accessible to all through Nykaa.

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