As International Women’s Day approaches, The Body Shop India partners with model and actress Diana Penty for their British Rose campaign, championing a feminist message. Together, they present an empowering short film, spreading a message of empowerment.
Diana Penty collabs with The Body Shop India
Championing Feminism:
The actress stands as the forefront of the brand’s feminist agenda in the British Rose campaign.
Collaboration for Women’s Day:
As the anticipation for International Women’s Day builds up, The Body Shop India collaborates with model and actress Diana Penty to deliver an empowering message through a newly released short film.
Promotion of Self-Care and Empowerment:
This message urges women to prioritize self-care and advocate for themselves, embracing an unwavering stance towards their well-being.
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Inspiration from British Rose Collection:
Taking cues from The Body Shop’s renowned British Rose collection, the film accentuates the notion that each woman holds the potential to blossom through self-care while aiding the growth of those around them.
Film Availability:
The film is accessible on The Body Shop’s YouTube channel and across various social media platforms.
What do experts have to say about this campaign?
Harmeet Singh, VP, product, marketing & digital, The Body Shop India, said “At The Body Shop, our commitment to women’s empowerment runs deep, rooted in the visionary spirit of our founder, Dame Anita Roddick. As we honour International Women’s Day, we’re proud to celebrate our feminist heritage. Our iconic British Rose Bath and Body care collection embodies this spirit, going beyond beauty to include self-care and self-love. With Diana Penty as the face of this campaign, we embrace the essence of the modern woman – strong, beautiful, and unapologetically empowered.”
Diana Penty, said, “I’m delighted to partner with The Body Shop, to celebrate International Women’s Day and the exquisite British Rose collection, a personal favourite of mine. As an advocate for ethical beauty, partnering with The Body Shop on this project is a privilege. On Women’s Day, let’s come together to underline the significance of women embracing their strength and leading the way toward a more beautiful world. May the inner radiance of every woman shine bright and relentlessly, inspiring positive change.”
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Conclusion
In a collaborative effort ahead of International Women’s Day, model and actress Diana Penty partners with The Body Shop India to champion feminism through their British Rose campaign. Their empowering short film encourages women to prioritize self-care and advocate for themselves, drawing inspiration from The Body Shop’s iconic British Rose collection. It serves as a reminder that every woman has the potential to flourish by nurturing themselves and supporting others. Available on the company’s YouTube channel and social media platforms, this initiative aims to inspire women to embrace self-love and empowerment unapologetically.
