Adani Wilmar, a prominent Food and FMCG company in India, introduces its newest brand campaign for Fortune, its primary edible oil brand. Entitled ‘Ghar Ka Khana Ghar ka khana hota hai,’ this comprehensive initiative honors the essence of home cooking, highlighting the incomparable satisfaction and nourishment gained from meals crafted with affection.
Fortune new campaign “Ghar Ka Khana”
Campaign Overview:
Adani Wilmar, a prominent Food and FMCG company in India, proudly presents its latest brand campaign for Fortune, its flagship edible oil brand. Entitled ‘Ghar Ka Khana Ghar ka khana hota hai’, this comprehensive initiative celebrates the essence of home cooking, highlighting the unparalleled satisfaction and nourishment derived from meals prepared with care and affection.
Concept and Execution:
Crafted by Ogilvy India and directed by the esteemed Piyush Pandey, the campaign’s narrative unfolds in a restaurant setting. As patrons peruse the menu, a simple mention of ‘bharwa baingan’ (stuffed brinjal) triggers a flood of memories for one diner, transporting him back to the warmth of his mother’s kitchen.
Multisensory Experience:
Capturing the sights, sounds, and aromas of home-cooked dishes, the protagonist vividly recalls the sensory journey of preparing a meal with Fortune Soya Health Oil and Fortune Kachi Ghani Mustard. His immersive recollection not only evokes nostalgia but also sparks a realization among onlookers: true satisfaction lies in the familiarity and wholesomeness of ‘Ghar ka khana’.
Brand Commitment:
Fortune’s dedication to promoting home cooking is in line with its mission to empower consumers to embrace healthier and more fulfilling lifestyles. By encouraging the appreciation of home-cooked meals, the brand aims to foster a renewed appreciation for traditional culinary practices and family values.
Broadcast Details:
The ‘Ghar Ka Khana, Ghar ka khana hota hai’ TVC will be aired on leading television channels nationwide, inviting viewers to embark on a journey of rediscovery and reimagine the joys of cooking at home.
What do experts have to say about this campaign?
Mr. Mukesh Mishra, Vice President – Sales & Marketing, Adani Wilmar, shares his vision behind the campaign, stating, “We aim to inspire people to rediscover the pleasure of cooking and savouring homemade dishes, fostering stronger bonds with their loved ones. At Fortune, we believe that home cooking is more than just preparing a meal; it is an experience of the senses.”
Piyush Pandey, Chief Advisor at Ogilvy India, adds, “Fortune has consistently celebrated the joys of eating at home with its message – ‘Ghar ka khana, ghar ka khana hota hain’. We decided to take that thought to the next level by setting the narrative about home-cooked food in a restaurant… We anticipate that the phrase, ‘Ghar ka khana, ghar ka khana hota hain’ will catch on in a big way and stay in people’s minds for years to come.”
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Conclusion
In conclusion, Adani Wilmar’s latest brand campaign for Fortune edible oils, titled ‘Ghar Ka Khana Ghar ka khana hota hai’, encapsulates the essence of home cooking and the profound satisfaction it brings. Crafted with expertise by Ogilvy India and directed by Piyush Pandey, the campaign beautifully portrays the nostalgic journey of preparing meals with Fortune products, invoking cherished memories and highlighting the wholesomeness of ‘Ghar ka khana’. Through this initiative, Fortune reaffirms its commitment to promoting healthier lifestyles and fostering a renewed appreciation for traditional culinary practices and family values. As the campaign unfolds on television screens nationwide, it invites viewers to reconnect with the joys of cooking at home, emphasizing that indeed, there’s nothing quite like the comfort and nourishment of home-cooked meals.
