Created by Lowe Lintas, the campaign honors resilience and excellence in travel solutions. Samsonite, renowned for its travel solutions, has wrapped up its “Tested Like Samsonite” campaign featuring Vidyut Jammwal with a compelling finale video, highlighting the brand’s dedication to top-notch quality and lasting durability.
Vidyut Jammwal in ‘Tested like Samsonite’ campaign
Campaign Conclusion:
Samsonite, a leading travel solution company, has wrapped up its “Tested Like Samsonite” campaign with a powerful finale video, spotlighting the brand’s unwavering commitment to quality and durability.
Campaign Overview:
The “Tested Like Samsonite” campaign, comprising six compelling videos, pays tribute to individuals who exemplify courage and resilience in the face of adversity. Featuring notable figures like Indian Formula 1 driver Karun Chandok, actor and fitness icon Milind Soman, tennis legend Sania Mirza, Michelin-starred chef Garima Arora, and influencer & entrepreneur Ghazal Alagh, the campaign celebrates excellence in travel solutions.
Finale Featuring Vidyut Jammwal:
As the campaign reaches its conclusion, the spotlight falls on renowned actor and martial artist Vidyut Jammwal. In a gripping one-minute video, he takes center stage, subjecting Samsonite’s Cubelite series to an adrenaline-fueled impact challenge. Demonstrating unmatched strength, Jammwal showcases the luggage’s resilience against the strains and twists encountered during travel, proving its durability beyond doubt.
Triumphant Finale:
In the electrifying climax of the #TestedLikeSamsonite campaign, Vidyut Jammwal pushes the boundaries of endurance, reaffirming the Samsonite Cubelite series’ ability to withstand the toughest challenges with ease.
What do experts have to say about this campaign?
Commenting on the ‘Tested Like Samsonite’ campaign, Anushree Tainwala, executive director – marketing, Samsonite India, shared, “Samsonite products are not just luggage; they are a testament to our commitment to quality and durability. The campaign, ‘Tested Like Samsonite’ is a celebration of excellence, and we are thrilled to have associated with influential personalities, who showcased the enduring resilience of our products in this 6-video campaign. As a brand, we have always evolved with the times, and this campaign reflects our continued dedication to excel.”
Also Read: Sania Mirza Smashes Limits in Samsonite’s Latest Campaign – Agency Masala
Conclusion
In conclusion, Samsonite’s “Tested Like Samsonite” campaign has not only celebrated resilience and excellence in travel solutions but also showcased the brand’s unwavering commitment to quality and durability. With a star-studded lineup of legendary personalities and an exhilarating finale featuring Vidyut Jammwal, the campaign has successfully highlighted the rugged resilience of Samsonite’s Cubelite series, proving its ability to withstand the rigors of travel with ease. As the campaign draws to a triumphant close, it leaves a lasting impression of strength, endurance, and unmatched durability, solidifying Samsonite’s position as a leader in the travel industry.
