GM Modular, an Indian home electrical company, has launched the #Dadtested advertising campaign. This ad highlights the engaging interaction between Suniel Shetty and Athiya Shetty, portraying the impressive transformation of their home with GM’s innovative products.
GM Modular new campaign #Dadtested
GM Modular Unveils #Dadtested Campaign
GM Modular, a prominent home electrical company in India, recently introduced the engaging advertising campaign #Dadtested. This campaign features the dynamic father-daughter duo, Suniel Shetty and Athiya Shetty, as they explore the remarkable transformation of their home with GM’s innovative products.
A Fusion of Elegance and Functionality
The commercial showcases GM Modular’s diverse product range, including video doorbells, mood lighting, switches, and dynamic blade ceiling fans. These seamlessly integrate into any home decor, adding both elegance and functionality. GM Modular aims to empower individuals to personalize their living spaces, reflecting their unique style and preferences.
Creative Collaboration for Visual Excellence
Renowned professionals play a pivotal role in the commercial’s visual appeal. Directors Priyadarshan and Santosh Sivan, along with product designer Saboo Cyril, contribute their expertise. Every component is meticulously crafted to create a harmonious blend of modern and traditional features, providing a visually compelling experience for audiences of all ages.
Celebrity Studded Cast
The #Dadtested campaign boasts a star-studded cast featuring the acclaimed father-daughter duo, Suniel Shetty and Athiya Shetty. Their on-screen chemistry brings authenticity to the narrative, making the campaign relatable and engaging for viewers. The collaboration between these talented individuals adds a layer of charm and credibility to GM Modular’s vision for modern and stylish homes.
Bridging Generations: Embracing Change with Familiarity
The advertisement captures the essence of a generation that values both aesthetics and utility in their homes. With younger individuals introducing modern home concepts to their parents, the #Dadtested campaign serves as a bridge between generations. It emphasizes the importance of embracing change, adapting to new trends, while maintaining a sense of familiarity and comfort in the evolving landscape of home design.
What do experts have to say about this campaign?
The face of the brand- Suniel Shetty commented, “The commercial brilliantly captures the brand’s concept, and I am looking forward to seeing how it will resonate with customers. It emphasises the importance of modern technology in our daily lives.”
Athiya stated, “This campaign is the right combination of creative thinking and emotion. Working with such amazing professionals has been an incredible experience, and I’m excited to be a part of something that will appeal to people of all ages.”
“Empowering homes with innovation and style, GM Modular proudly unveils the #DadTested ad campaign, where the timeless elegance of electric solutions meets the dynamic synergy of Suneil Shetty and Athiya Shetty. As we redefine excellence, we believe that just like father’s approval, our products pass the ultimate Dad Test, ensuring a seamless blend of safety, and reliability in every home,” added, Jayanth Jain, founder, GM Modular.
Conclusion
In conclusion, GM Modular’s #Dadtested campaign, featuring the dynamic duo of Suniel Shetty and Athiya Shetty, transcends traditional advertising by seamlessly blending innovation, aesthetics, and functionality in the realm of home electrical solutions. The campaign not only showcases a diverse range of products but also symbolizes a bridge between generations, encouraging us to embrace change while preserving the familiarity and comfort that define our homes. With a star-studded cast and a creative collaboration that ensures visual excellence, GM Modular invites us to embark on a journey of transforming our living spaces into personalized havens, where modernity meets emotion and innovation tells our unique stories.
