In the world of eyewear, Lenskart has once again taken center stage with its latest campaign, “Glasses Badlo Vibe Badlo.” Featuring the dynamic duo of Bollywood, Karan Johar and Kiara Advani, this advertisement not only showcases Lenskart’s stylish eyewear but also brings a fresh and entertaining perspective to the eyewear industry.
Lenskart Ad: ‘Glasses Badlo Vibe Badlo’
The humorous ad begins with Karan Johar recommending a pair of glasses to Kiara Advani, who serves as the brand ambassador for Aqualens, a company under the Lenskart umbrella. What follows is a playful exchange where Advani hilariously mimics Johar’s trademark expressions and even adopts his unique doodle style from Instagram. The actress, in good spirits, teases Johar with personal questions reminiscent of his famous talk show, ‘Koffee with Karan.’
The message of the ad is clear: “Glasses Badlo, Vibe Badlo” – suggesting that changing your glasses can automatically change your vibes. The clever play on words emphasizes not just the functional aspect of eyewear but also the transformative power it holds in shaping one’s persona.
The Unexpected Twist
Towards the end of the ad, Johar, looking into the camera, delivers the iconic dialogue from the film ‘Kuch Kuch Hota Hai,’ asking, ‘Tussi Jaa rahe ho?’ to which Advani adds, ‘Tussi Jayo.’ This unexpected twist in the Lenskart campaign not only adds a touch of nostalgia for Bollywood enthusiasts but also reinforces the idea that changing something as simple as glasses can redefine one’s entire outlook.
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Capitalizing on Shark Tank Season 3
Lenskart has strategically planned to capitalize on this advertisement during Shark Tank Season 3, where Peyush Bansal, the founder of Lenskart, is set to appear as one of the sharks. The move aims to leverage the increased search interest generated during such high-profile appearances, as evidenced by the surge in search volume for keywords related to Peyush Bansal and Shark Tank during his previous appearance.
Previous Collaborations and Authenticity
This isn’t the first time Lenskart has collaborated with Karan Johar for the campaign. Last year, they joined forces for a series of ad films highlighting affordable eyewear solutions. The consistent collaboration with Johar, along with Peyush Bansal’s appearance on Shark Tank, demonstrates Lenskart’s commitment to innovation and staying at the forefront of the eyewear industry.
Wrapping up: Lenskart ‘Glasses Badlo Vibe Badlo’ Campaign
Lenskart’s ‘Glasses Badlo Vibe Badlo’ campaign is not just about promoting eyewear; it’s a celebration of individuality, transformation, and the joy of embracing change. With Karan Johar and Kiara Advani bringing their charisma to the forefront, Lenskart continues to redefine how eyewear is perceived, proving that style and functionality can go hand in hand. As Lenskart gears up for Shark Tank Season 3, the campaign is poised to make waves and further solidify its position as a trendsetter in the world of eyewear.
