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HomeThink TankCampaign DissectionGujarat Titans Joins Capri Global Capital for 'Farz Nibhaatey Hain'

Gujarat Titans Joins Capri Global Capital for ‘Farz Nibhaatey Hain’

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In a bid to reaffirm its commitment to customer satisfaction and highlight its dedication to serving its clientele, Capri Global Capital, a non-banking financial company (NBFC) and sponsor of the Gujarat Titans team in the Indian Premier League (IPL), has launched an engaging new brand campaign titled ‘Farz Nibhaatey Hain’. This campaign is conceptualized by Rediffusion Brand Solutions and features prominent players from the Gujarat Titans team, including Shubman Gill, Rahul Tewatia, and Mohit Sharma, aiming to underline Capri Loans’ core values of prioritizing customers and delivering excellent service.

Capri Global Capital: The Campaign Concept

‘Farz Nibhaatey Hain’ is not just a campaign; it’s a reflection of Capri Loans’ ethos. Through a series of short and captivating ad-films, Capri Global Capital showcases various scenarios where the Gujarat Titans players interact with individuals and Capri Loans’ relationship managers, emphasizing the company’s dedication to its customers.

Key Highlights of the Capri Global Capital Campaign:

  1. Flexibility in Loan Repayment: The first film of the series highlights the flexibility of repayment options offered by Capri Loans on its Gold Loans, demonstrating the company’s commitment to providing convenient financial solutions.
  2. Hassle-free Loan Application Process: The second ad-film depicts a light-hearted interaction between the Gujarat Titans team and their driver, focusing on the hassle-free loan application and minimal documentation process at Capri Loans, catering to the convenience of loyal customers.
  3. Prioritized Customer Service: The third film underscores the prioritized customer service at Capri Loans branches, portraying the company’s dedication to ensuring customer satisfaction at every step.

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Release and Distribution:

The campaign was launched on April 3rd, 2024, across various digital platforms and social media portals, coinciding with the IPL season 2024. By leveraging the popularity of IPL and featuring renowned players from the Gujarat Titans team, Capri Global Capital aims to attract significant consumer attention and build brand trust among its target audience.

Statements from Key Figures:

“We are thrilled to launch the ‘Farz Nibhaatey Hain’ campaign, which underscores our unwavering dedication & commitment to provide exemplary service offerings to our customers,” said Basant Dhawan, group CMO, Capri Global. “In today’s fast-paced world, we understand the importance of providing convenient and accessible financial solutions. Through this campaign, and in partnership with Gujarat Titans, we aim to showcase how Capri Loans prioritises customer needs with its unique product offerings besides valuing repeat customers with special loyalty benefits across its loan portfolios. The brand messaging being delivered by the Gujarat Titans players in the films will help us attract huge consumer eyeballs & build brand trust.”

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Echoing similar sentiments, Pramod Sharma, national creative director, Rediffusion Brand Solutions stated, “Our approach towards this campaign is rooted in authenticity and empathy of Capri Loan’s conduct towards their customers. Each video portrays a scenario that would resonate with our audience, who has or would experience the services and wide range of credit products that Capri Loans has to offer. We wanted to deliver a very strong message of a sense of duty that the Brand upholds in their day-to-day conduct, but in a very light-hearted way. This was the toughest part developing this storyboard. We are sure the viewers would identify it and appreciate it while cheering for their favourite team, the Gujarat Titans.”


With the launch of the ‘Farz Nibhaatey Hain’ campaign featuring Gujarat Titans players, Capri Global Capital reiterates its dedication to customer satisfaction and commitment to serving its valued patrons. Through engaging ad-films, the company showcases its core values of prioritizing customers and delivering convenient financial solutions, thereby strengthening its brand presence in the market.

This campaign not only reinforces Capri Loans’ brand identity but also establishes a connection with consumers, resonating with their experiences and aspirations while building trust and loyalty towards the brand. As the campaign unfolds during the IPL season 2024, it is poised to capture the attention of a wide audience, driving home the message of customer-centricity and excellence in service delivery.

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