Hershey India, a division of The Hershey Company, introduces JOLLY RANCHER Two-Much, the newest addition to its lollipop range. This innovative treat aims to elevate the lollipop experience by combining enticing blueberry and strawberry flavors in a single pop.
Hershey India New campaign
Hershey India, a part of The Hershey Company, announces the launch of JOLLY RANCHER Two-Much, an innovative addition to its lollipop portfolio. This new offering aims to redefine the lollipop experience by combining sweet strawberry and tangy blueberry flavors in a single pop.
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The launch of JOLLY RANCHER Two-Much is accompanied by a creative TVC that introduces the product in a uniquely entertaining manner. The campaign adopts a fresh communication approach, emphasizing fun, humor, and imagination at its core.
The TVC features a young storyteller who teleports the audience to an imaginary battleground scene from 500 years ago. With imaginative flair, he weaves a captivating tale about the genesis of JOLLY RANCHER Two-Much, evoking a delightful mix of amusement and skepticism.
The ad film serves as a testament to the brand’s commitment to sparking imagination and uncontrollable, contagious laughter among its target audience. The narrative unfolds with shared laughter and an abundance of fun, reinforcing the brand’s playful and imaginative identity.
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What do experts have to say about this campaign?
Commenting on the launch, Ankit Desai,, marketing director, Hershey India, said, “Our objective with this launch is to bring double the joy to consumers, allowing them to tap into their imagination while savouring the best of sweet and tangy flavours in a single, delicious pop. JOLLY RANCHER Two-Much takes lollipop indulgence to new heights, offering a memorable and playful twist to the world of confectionery.”
Conclusion
In conclusion, Hershey India’s launch of JOLLY RANCHER Two-Much represents a bold step in redefining the lollipop experience with its unique blend of strawberry and blueberry flavors. The accompanying TVC, characterized by imaginative storytelling and a fresh communication approach, not only introduces the product but also underscores the brand’s commitment to sparking creativity and contagious laughter among its audience. With this innovative addition to its portfolio, Hershey India continues to captivate consumers by infusing joy and humor into the sweet moments of life.
