HSBC India has launched its latest advertising campaign, prominently featuring their brand influencer, cricket superstar Virat Kohli. This campaign comprises five distinct 30-second commercial films, each showcasing Kohli alongside a stellar lineup of celebrities and influencers. The campaign aims to highlight HSBC’s international excellence and diverse range of financial products tailored to meet customer needs.
A Star-Studded Campaign
The commercials blend the star power of Virat Kohli with the influential reach of social media personalities. This strategic move is designed to engage a broad audience, reinforcing HSBC’s commitment to being a reliable and innovative financial partner.
Comments from HSBC Leadership
Sandeep Batra, Head of Wealth and Personal Banking at HSBC India, expressed his excitement about the campaign, stating, “Revealing a side of iconic cricketer Virat Kohli’s personality that has never been seen before, we are thrilled to rollout star-studded advertising campaign featuring Kohli supported by stellar lineup of popular influencers, amplifying our growing ambition in the country. With an expansive array of offerings where our proposition extends beyond conventional banking, we are strategically poised to bolster various aspects of the journey for our customers, positioning ourselves as a partner they can rely on, no matter their banking needs or life stage. We reinforce our commitment towards growth and being the preferred international financial partner.”
Jaswinder Sodhi, Head of Customer Proposition, Digital and Marketing – Wealth and Personal Banking at HSBC India, added, “Through this campaign, we are reiterating our purpose of ‘Opening up a world of opportunity’. Presenting product information in our own unique and witty way, we want our audience to connect with us emotionally and make banking more relatable and compelling.”
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Showcasing HSBC’s Diverse Financial Products
Home Loan ad ft. Virat Kohli & Aamir Ali
In the home loan film, Virat Kohli and actor Aamir Ali engage in a conversation over a game of Jenga, symbolizing the purchase of a penthouse on EMI. Kohli reassures Ali by introducing the HSBC smart home loan, which helps save interest and reduce tenure.
Credit Card ad ft. Virat Kohli & Kamiya Jani
The credit card commercial features Kohli and social media influencer Kamiya Jani. Jani humorously compares herself to Kohli in terms of reward coin collection. Kohli then introduces the HSBC Credit Card, which offers cashback every time it is used.
NRI Services
In this spot, Kohli speaks to a non-resident Indian friend struggling to open an NR account and transfer funds. Kohli introduces him to HSBC NRI services, which allow the opening of an India account in four hours from abroad, simplifying banking for NRIs.
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HSBC Premier
The HSBC Premier film captures Kohli during a video shoot wrap-up. He talks about his frequent travels between Delhi, Bengaluru, and London, emphasizing the global reach of HSBC Premier services. The service allows for global views and transfers with one login for all global accounts.
Salary Account
In this commercial, a young professional shows Kohli his offer letter for a senior manager position. Kohli introduces him to the HSBC Salary account, which offers 5% unlimited cashback on the debit card linked to the salary account and up to Rs. 50 lakhs of salary overdraft.
Conclusion
HSBC India’s new ad campaign with Virat Kohli and a host of celebrities and influencers highlights the bank’s diverse range of financial products. By combining star power with compelling storytelling, HSBC aims to connect emotionally with its audience and reinforce its position as a trusted financial partner. The films will be broadcast on television, over-the-top platforms, and social media, ensuring widespread reach and engagement.
