Centrum, the multivitamin brand, is thrilled to introduce actress and entrepreneur Kajal Aggarwal as the brand ambassador for the launch of its latest range of multivitamin and protein powders in India. With a mission to address the lack of awareness about overall nutritional needs among many Indians, the campaign emphasizes that 8 out of 10 individuals in the country may be deficient in multivitamins. Partnering with Kajal, Centrum advocates the significance of a balanced diet and the incorporation of multivitamins to bridge nutritional gaps. The campaign showcases Kajal’s adept management of her diverse roles with the support of Centrum.
Kajal Aggarwal joins Centrum for a brand-new campaign
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Centrum, recognized as the world’s leading Multivitamin Brand#, proudly unveils actress and entrepreneur Kajal Aggarwal as the brand ambassador, marking the launch of its innovative range of Multivitamin & Protein Powders in India.
Amidst a lack of awareness about overall nutritional needs among many Indians, the campaign sheds light on a startling fact – 8 out of 10 Indians may be multivitamin deficient*. Centrum, in collaboration with Kajal, advocates for the importance of a balanced diet and the incorporation of multivitamins to bridge nutritional gaps. The initiative showcases Kajal’s adept management of multiple roles with Centrum’s unwavering support.
Introducing the groundbreaking category of Multivitamin & Protein Powders and Multivitamin gummies, the Kajal Aggarwal Centrum Campaign positions Centrum uniquely to cater to diverse needs and unlock individuals’ full potential every day. Tailored for men, women, and children, Centrum offers specialized variants, including Women’s and Men’s options providing 24 vital vitamins, minerals, and plant protein for overall health. The Kid’s variant, featured in the Kajal Aggarwal Centrum Campaign, includes 24 essential vitamins, minerals, probiotics, and plant & milk-based protein for holistic growth. This comprehensive range reflects Centrum’s commitment to promoting optimal health and well-being, with the added influence of the star-powered Kajal Aggarwal.
As the most clinically studied multivitamin brand, Centrum strives to simplify the journey for people aiming to lead healthy, multifaceted lives.
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What do experts have to say about this campaign?
Expressing her excitement about the collaboration, Kajal said “Being an actress, entrepreneur, and a new mother, I strive to give my 100% every day, and to keep up with a multi-life like mine, it is essential to take care of one’s body and health on the inside. I’m excited to be associated with a trusted brand like Centrum for this new Multivitamin Protein Powders and gummies range. It is heartening to witness a brand that truly cares for women and enables them to prioritise their own health. With this partnership, I hope to inspire Indian women to take charge of their health inside, so they can shine with their best glow outside.”
Commenting on this new association, Anurita Chopra, Head of Marketing, India Subcontinent, Haleon said, “Having a multi-life is the new way of living, and to excel in the multiple roles we play, staying healthy is essential. Centrum aims to encourage individuals to provide their body with the required multivitamins along with their daily diet essential for their multi-life roles. Kajal, being an inspiration for many, is the perfect fit to inspire Indians to prioritise their health every day. We hope to not only educate Indians on the importance of multivitamins but also drive behavioural change that enables Indians to be healthy inside, and glow outside.”
Arijit Sengupta, Executive Creative Director – FCB Interface“Our collaboration with Kajal Aggarwal for Centrum Women and Kids Multivitamin & Protein powders is a testament to our commitment to authenticity. As a real-life mom as well as an actress, Kajal leads a very active multi-life where she has to juggle between her personal and professional commitments. So, she understands the need for adding multivitamins to her everyday diet and gets all her essential nutrients from the Centrum Women Multivitamin & Protein. She also truly brings out the energy and vibrance Centrum stands for, effortlessly embodying the brand ethos of ‘More power to you’.”
Mithun Mukherjee, Executive Creative Director – FCB Interface “In today’s fast-paced life, women often find themselves juggling multiple roles, including those of a caregiver, professional, partner, and possibly a parent. Unfortunately, their diet ends up playing catch-up with their life, creating a gap. Multivitamins become extremely important to fulfil it. We brought in Kajal, a self-professed consumer of Centrum Multivitamins, to represent the promise of multi-life for women of our country. She has a unique voice and uses it effectively to communicate with her followers across social media platforms, so she became the perfect fit for our campaign.
Conclusion
In conclusion, Centrum’s strategic collaboration with Kajal Aggarwal not only heralds the launch of an innovative range of Multivitamin & Protein Powders in India but also addresses the alarming multivitamin deficiency prevalent among many Indians. The campaign, emphasizing the importance of a balanced diet supplemented with multivitamins, serves as a crucial step towards promoting overall health and well-being.
As a trailblazing brand, Centrum’s commitment to catering to diverse needs through its comprehensive product range, including specialized variants for men, women, and children, showcases its dedication to unlocking the full potential of individuals every day. By blending cutting-edge nutritional science with the star power of Kajal Aggarwal, Centrum continues to pave the way for a healthier and more vibrant lifestyle for people across all walks of life.
