Zupee, the online skill-based gaming platform, has unveiled popular entertainer Kapil Sharma as its latest brand ambassador for the Kapil Sharma Zupee campaign. This strategic alliance aims to propel Zupee’s growth in the dynamic landscape of skill-based online gaming while solidifying its leadership in the realm of Ludo. Furthermore, Zupee aims to captivate its audience with a diverse selection of immersive casual and board games. The collaboration between Kapil Sharma and Zupee signifies a powerful synergy, blending entertainment and gaming to create a unique experience for gaming enthusiasts. Stay tuned for exciting updates and activities as the Kapil Sharma Zupee campaign takes flight, promising a fusion of entertainment and skill-based gaming like never before.
What is Zupee?
Zupee is an Indian online gaming company that specializes in skill-based casual and board games. It offers a platform where players can engage in games that require skill, knowledge, attention, experience, and capabilities for success. Zupee aims to redefine the online gaming ecosystem by providing meaningful entertainment and moments of joy to its users. Founded by Dilsher Singh Malhi and Siddhant Saurabh, graduates of IIT Kanpur, Zupee has gained significant traction in the Indian gaming sector. The company is backed by prominent investors and has achieved a valuation of USD 600 million, solidifying its position as a leading player in the industry.
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What’s The buzz With Kapil Sharma In The Zupee New Campaign
Kapil Sharma is embroiled in a controversy due to some of his statements, but the matter is not real. It is related to a quirky ad film by Zupee. The film depicts Sharma watching a news debate about his controversial claim that cricket is not India’s national game. It features former cricketer Harbhajan Singh, former hockey player Sardar Singh, freestyle wrestler Yogeshwar Dutt, and Kabaddi player Pawan Sehrawat engaging in a playful discussion about which game truly represents India. The film reaches its climax when Sharma joins the news debate and surprises everyone by declaring Ludo as India’s favorite game. It concludes with all the sports personalities and previous opponents coming together to acknowledge their love for Ludo.
The Zupee campaign featuring Kapil Sharma showcases a brilliant utilization of his comic personality, capitalizing on his strengths and effectively integrating them into the advertisement. The campaign also cleverly incorporates his previous controversies, adding an additional layer of intrigue and engagement.
Who conceptualized This Ad?
The ad film for the Zupee campaign, conceptualized by Leo Burnett, brilliantly utilizes Kapil Sharma’s comic persona and incorporates elements from his past in a creative and humorous way. With impeccable timing and witty dialogues, Sharma adds a lighthearted touch to the concept of “India Ka Apna Game.” The campaign cleverly weaves in elements from Sharma’s previous controversies, turning them into comedic moments that engage the audience. Overall, the ad film effectively communicates the message while entertaining viewers and showcasing the agency’s creative execution.
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What Do Experts Have To Say about Kapil Sharma Zupee Campaign?
Dilsher Singh Malhi, CEO and founder, Zupee, said, “Kapil Sharma, one of India’s most beloved entertainers, joins Zupee as our brand ambassador. With his comedic genius, relatable charm, and ability to connect with the masses, Kapill truly personifies our quest to deliver joyful and meaningful entertainment. With the ‘India Ka Apna Game’ campaign, we aim to celebrate the widespread popularity and sentimental bond people have with the game of Ludo, honouring the affection it holds in the hearts of the nation.”
Rajdeepak Das, CEO and chief creative officer, Leo Burnett South Asia, added, “Ludo is ingrained in our cultural fabric and appeals to large audiences across ages. Our campaign takes a lighthearted approach to celebrate the country’s love for Zupee’s Ludo as ‘India Ka Apna Game’ in a fun and quirky way.”
Conclusion
The Zupee campaign featuring Kapil Sharma takes a short and quirky approach to advertising, capturing audience’s attention with unexpected twists, witty dialogues, and a playful narrative. This creative campaign leverages Sharma’s comic persona to promote the Zupee brand, showcasing the power of quirkiness in engaging viewers. In the larger context of advertising, brands are embracing this trend of short and quirky ad films, breaking away from traditional norms to create memorable and entertaining brand experiences that reflect changing consumer preferences.
