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HomeThink TankYashraj Mukhate Recreates the Iconic Uncle Chipps' Jingle

Yashraj Mukhate Recreates the Iconic Uncle Chipps’ Jingle

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Uncle Chipps, the beloved potato chip snack, has been a source of joy and excitement for decades. It has not only satisfied consumers’ taste buds but also created lasting memories with its iconic jingle – “Bole mere lips, I love Uncle Chipps!®” To celebrate the brand’s enduring popularity and the deep bond it shares with its fans, the brand has collaborated with music maestro and internet personality, Yashraj Mukhate, to introduce a fresh and unique rendition of the jingle. This collaboration evokes nostalgia while capturing the universal feelings associated with the brand. Let’s delve into the details of this exciting collaboration and the overwhelming response it has received.

The New Version of Uncle Chipps’ Jingle

Yashraj Mukhate, known for his viral parodical videos, has lent his musical expertise to craft a new version of the celebrated Uncle Chipps jingle. This refreshed rendition brings together Yashraj’s unique style and Uncle Chipps’ timeless appeal. The video showcases Yashraj enjoying irresistible bites of Uncle Chipps, perfectly synchronized with toe-tapping beats of the jingle. The result is a delightful and captivating experience that resonates with audiences on a deep level.

Reviving Nostalgia

The reintroduction of the Uncle Chipps jingle sparks a wave of nostalgia, taking viewers back to the 90s when the jingle first gained popularity. It is a testament to the enduring love for the brand and its iconic jingle, which continues to captivate a massive fan following even today. The catchy tunes of the composition have struck a chord with the audience, as evidenced by the impressive 168K views the video garnered within just one hour of its release.

Saumya Rathor’s Excitement

Saumya Rathor, category lead for Potato Chips at PepsiCo India, expressed her enthusiasm for the revival of the jingle. She acknowledged the jingle’s timeless appeal and its widespread fan base that includes celebrities and consumers alike. The collaboration with Yashraj Mukhate not only celebrates the universal love for Uncle Chipps but also adds a fresh and exciting twist to the brand’s legacy. The response to the new rendition has been overwhelming, reflecting the deep connection people have with Uncle Chipps.

Audience Response

The audience has showered the video with positive comments, showcasing their excitement and love for Uncle Chipps. Viewers have expressed their desire for Uncle Chipps chips, emphasizing the connection between the jingle and their cravings for the delicious, crinkled potato chips. Comments like “Uncle Chipps chahiye,” “Amaze,” “Uncle Chips…nostalgia,” and “Wow, this is really good” highlight the instant appeal and success of the reimagined jingle. The video has undoubtedly struck a chord with the fans, reinforcing the brand’s position as a beloved snack choice.

Yashraj Mukhate

Future Activations

The launch of the new Uncle Chipps jingle is just the beginning of a series of multi-media activations planned by the brand. This indicates a commitment to engaging and delighting the audience through various channels. Uncle Chipps recognizes the significance of its jingle and plans to leverage its popularity to create even more memorable experiences for its fans.

Also Read: KFC Snackers Campaign: Gen-Z Savior of Awkward Moments


Yashraj Mukhate’s recreation of the iconic Uncle Chipps jingle has brought back a rush of nostalgia while capturing the universal love associated with the brand. The collaboration between Yashraj Mukhate and Uncle Chipps celebrates the enduring bond between the brand and its fans, creating an unforgettable experience. The overwhelming response to the video highlights the impact of the jingle and its ability to resonate with audiences across generations. With future multi-media activations on the horizon, Uncle Chipps continues to charm snack lovers and reinforce its position as a beloved brand in the hearts of millions.

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