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Kartik Aaryan Goes Alien for Sony Sports Network’s UEFA EURO Campaign

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Get ready for a footballing extravaganza of epic proportions! Sony Sports Network has unveiled its campaign for the much-awaited UEFA EURO 2024, and it features Bollywood heartthrob Kartik Aaryan in a never-before-seen avatar.

UEFA EURO 2024 Campaign- A Universe of Football Fans

This year’s campaign, titled “Universe Ka Sabse Bada Football Festival of 2024” (The Biggest Football Festival of the Universe in 2024), takes things out of this world. The ad film showcases the immense global appeal of UEFA EURO, hinting that the beautiful game even attracts fans from distant planets!

Kartik Aaryan: From Earth to Outer Space and Back

Kartik Aaryan takes center stage, playing a dual role. We see him as a curious alien captivated by the joyous celebrations on Earth. Intrigued by football, he decides to join the party! But there’s a twist! The alien encounters his human doppelganger, and together they immerse themselves in the electrifying atmosphere of the tournament, cheering alongside thousands of other passionate fans.

A Blockbuster Experience Awaits

The campaign promises a visually stunning experience for Indian audiences. Sony Pictures Networks India boasts that this is the first time a football tournament ad in India will feature such high-end special effects.

Also Read: Plus Gold Unveils New Ad Campaign with Sonakshi Sinha

Quotes That Stoke the Fire

Rajesh Kaul, Chief Revenue Officer – Distribution and International Business and Head – Sports Business at Sony Pictures Networks India, expressed his excitement about the collaboration with Kartik Aaryan: He said, “UEFA EURO is widely celebrated as one of the biggest football tournaments in the world and we are thrilled to collaborate with Kartik Aaryan, our Brand Ambassador for Football on Sony Sports Network, on this extraordinary campaign for this tournament. This kind of a film with a high end scale and special effects for a football tournament has never been seen by Indian audiences with Kartik Aaryan at the helm of it. The film resonates the excitement for the continental spectacle and captures the emotions of the football fans further reaffirming Sony Sports Network’s commitment to bringing the best experience to our viewers.”

Kartik Aaryan, the Bollywood superstar and brand ambassador for Football on Sony Sports Network, shared his enthusiasm: “It’s a pleasure to be associated with Sony Sports Network for this amazing campaign for the UEFA EURO which is the biggest footballing event of 2024. Being a football fan, this campaign is particularly close to my heart. I really enjoyed playing an alien for the first time in my life and for this spectacular campaign. The countdown begins for UEFA EURO 2024 which is going to be a fantastic experience for all audiences in India.”

Mark Your Calendars!

Sony Sports Network holds the official broadcasting rights for UEFA EURO 2024 in India. The tournament kicks off on June 15th, 2024, and will be telecast LIVE on various Sony Sports Network channels. So, get ready to witness the best of European football with a dash of out-of-this-world entertainment!


With Kartik Aaryan’s charismatic performance, cutting-edge visuals, and the promise of exhilarating matches, Sony Sports Network’s UEFA EURO 2024 campaign is sure to leave a lasting impression. So, football fans, gear up for a month-long celebration of the beautiful game, and don’t miss out on the action starting June 15th!

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