Plus Gold, a leading gold investment app in India, has unveiled a new advertising campaign on the occasion of the Akshaya Tritiya festival featuring Bollywood actress Sonakshi Sinha. The campaign highlights Sinha’s dual role as both an investor in the company and its brand ambassador.
Plus Gold Campaign
The new ad film, directed by acclaimed Malayalam filmmaker Chidambaram S. Poduval, presents a modern perspective on gold investment. It aims to move away from traditional methods and showcase the flexibility and benefits offered by Plus Gold’s digital platform.
Sonakshi Sinha: Brand Ambassador of Plus Gold
Sinha’s association with Plus Gold goes beyond just being a brand ambassador. She has also chosen to invest in the company, following the footsteps of Varun Dua, founder and CEO of Acko who invested in Plus Gold during Shark Tank India Season 3.
Plus Gold Co-founders views
The Plus Gold co-founders, Raj and Veer, believe Sinha’s star power will significantly enhance the app’s image as a reliable and new-age savings and investment option. They find it particularly fitting that Sinha’s social media handle, “@AsliSona” (meaning “pure gold” in Hindi), aligns perfectly with Plus Gold’s commitment to providing genuine value in the digital gold space.
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Sonakshi Sinha’s views
“Akshaya Tritiya brings blessings of abundance, and this year, I’m investing in Plus Gold. It feels like a prosperous beginning, a golden opportunity I didn’t want to miss,” said Sonakshi Sinha.
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Shrenik Gandhi’s perspective
Shrenik Gandhi, CEO of White Rivers Media, an investor and digital partner of Plus Gold, applauded the company’s efforts in making gold ownership more accessible. By offering a user-friendly digital platform, Plus Gold empowers everyone in India to participate in smart and secure gold investments.
Conclusion
This new ad campaign featuring Sonakshi Sinha marks a significant step for Plus Gold as it strives to revolutionize the gold investment landscape in India. With its innovative approach and focus on accessibility, Plus Gold is poised to make gold a more attractive investment option for a wider audience.
