Kopiko, the coffee candy brand, has introduced a television commercial as a component of the ‘Kopiko Chaba’ campaign. The campaign showcases MS Dhoni, making this announcement just one month following the official confirmation of his role as the new brand ambassador for Kopiko.
Quirky avatar of MS Dhoni in Kopiko new campaign
Kopiko, the leading coffee candy globally, unveils the ‘Kopiko Chaba’ ad campaign starring its brand ambassador, former Indian captain Mahendra Singh Dhoni.
Just a month after officially naming MS Dhoni as their brand ambassador, this commercial marks a significant milestone.
The TV ad is making waves across major national television networks and will have a robust presence on social media and OTT channels, ensuring global visibility.
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Additionally, Kopiko will introduce ‘Captain Cool’ edition packs featuring MS Dhoni’s avatars from the campaign. Consumers can scan the QR code for an immersive experience while enjoying Kopiko.
What do experts have to say about this campaign?
Sharing his excitement, MS Dhoni remarked, “I am genuinely thrilled for the launch of the ‘Kopiko Chaba’ campaign. This campaign not only celebrates the authentic coffee taste for which Kopiko is known around the world but also the delight that it brings into our lives.”
Sonal Dabral, founder, Tribha and the creative mind behind the film, shared, “The ‘Kopiko Chaba’ campaign promises to showcase humour, drama and the refreshing transformation Kopiko brings in every bite, with MSD starring in never-seen-before avatars.”
Achyut Kasireddy, MD, Mayora India, states, “This film is a pure celebration of Kopiko’s originality, which gives it a unique taste. Our collaboration with MS Dhoni underscores the values of leadership, authenticity, and delight, which are common between him and Kopiko. We are excited to present a campaign that resonates with our audience, offering an unparalleled blend of taste and joy.”
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Conclusion
In conclusion, Kopiko’s ‘Kopiko Chaba’ campaign, featuring the iconic MS Dhoni, marks a dynamic collaboration between the world’s No. 1 coffee candy and the former Indian cricket captain. The timely release of the TV commercial, just a month after Dhoni’s official appointment as the brand ambassador, has generated significant buzz across television networks and digital platforms nationwide. The strategic incorporation of ‘Captain Cool’ edition packs adds an interactive element for consumers, exemplifying Kopiko’s commitment to providing a delightful and immersive experience. As the campaign gains momentum, it not only showcases the perfect blend of taste and charisma but also positions Kopiko as a brand that continues to innovate and captivate its audience.
