Lenskart unveils the Gulmarg collection, starring Mrunal Thakur and Ishwak Singh. The campaign video immerses viewers in the captivating beauty of Kashmir’s landscapes, setting the stage for the latest eyewear launch.
What is the Lenskart Gulmarg Collection campaign with Mrunal Thakur and Ishwak Singh?
The Lenskart Gulmarg Collection campaign, featuring Mrunal Thakur and Ishwak Singh, showcases a fusion of nature’s beauty and Pinjrakari craftsmanship. Each piece reflects the intricate wooden lattice artistry of Kashmir, a testament to generations of craftsmanship. The collection’s highlight is the carved temples, reminiscent of traditional ‘pinjras,’ adding an enchanting old-world charm to the eyewear. Explore the Gulmarg Collection for a blend of artistic heritage and contemporary style.
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What do experts have to say about this campaign?
Speaking on the occasion, Ramneek Khurana, co-founder, Lenskart adds, “At Lenskart we have always strived to redefine eyewear, blending art, culture and fashion into every frame we create. With this collection, we’ve seamlessly woven the charm of ‘pinjras’ and the beauty of Kashmir into every detail. Each frame in this collection is a canvas that carries the story of Kashmir’s rich artistic heritage and its timeless charm. From intricately carved temples that pay homage to the ‘pinjras’ to the fusion of traditional craftsmanship with contemporary design in the hybrid frames, every detail has been carefully curated to reflect the spirit of the region.“
Commenting on the same, Mrunal said, “The Gulmarg collection is a beautiful blend of tradition and modernity, just like the land it draws inspiration from. As we journey through this campaign, I am excited to share the essence of the Gulmarg collection with everyone.”
“Being a part of this campaign has been a delightful experience. This collection beautifully marries the old-world charm of Kashmiri craftsmanship with a modern twist. With each frame in this collection, you can see the ‘pinjras’ come to life, creating a timeless connection to the artistry of Kashmir”, added Ishwak.
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Conclusion
In conclusion, the Lenskart Gulmarg Collection, brought to life by the talents of Mrunal Thakur and Ishwak Singh, offers more than just eyewear. It encapsulates the rich heritage of Kashmir’s Pinjrakari craftsmanship, blending nature’s beauty with intricate wooden lattice artistry. As you explore this collection, you embark on a journey through generations of skilled craftsmanship, with each piece telling a story of tradition and elegance. The carved temples, reminiscent of ‘pinjras,’ add a timeless charm to the eyewear, making the Gulmarg Collection a unique and captivating blend of cultural legacy and contemporary style. Discover the beauty of Kashmir and adorn yourself with eyewear that not only enhances your look but also carries the essence of a rich artistic heritage.
