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HomeThink TankCampaign DissectionLevi’s launches ‘New Fits, Infinite Possibilities’ campaign

Levi’s launches ‘New Fits, Infinite Possibilities’ campaign

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Levi’s has launched a new campaign, “New Fits, Infinite Possibilities,” featuring their brand ambassador Deepika Padukone. The campaign highlights the brand’s wide range of denim fits, offering something for every mood, style, and occasion.

Levi’s ‘New Fits, Infinite Possibilities’ campaign

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Levi’s- Diverse Fits for Every You

With close to 15 fits available, Levi’s caters to a variety of preferences. Whether you’re looking for a retro-inspired flare, a laid-back loose fit, or a timeless classic straight, there’s a Levi’s jean for you.

Here’s a breakdown of some of the featured fits:

  • Loose Fits: Offering comfort and 90s vibes, the Loose Fits come in Low Loose (wide, straight leg) and High Loose (cinched waist, relaxed leg) options. They even have the 94 Baggy and 94 Baggy Wide Leg for a full-on 90s throwback.
  • Straight Jeans: The Wedgie Straight boasts a high-rise and ultra-flattering silhouette. The Ribcage Straight Ankle offers a summer-ready crop, while the Mom Jeans combine a high waist with a relaxed silhouette and tapered leg.
  • Flared Jeans: Levi’s takes a dramatic turn with their flared jeans. The Ribcage family offers The Ribcage Cropped Boot, Ribcage Wide Leg, and the new Ribcage Bell.

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Express Yourself in Denim

Amisha Jain, MD and Senior VP at LS&Co South Asia, Middle East, Africa, highlights Levi’s commitment to empowering women through fashion. “Levi’s has always been a pioneer in women’s jeans and has brought together quality and fashion. For our consumers, style is such an expression and extension of self and this range of fits looks to give women the options they look for, for every occasion. Deepika Padukone as our brand ambassador, really embodies how you can express yourself in denim and through this campaign, we hope that women will find that new favorite pair, in which their style comes to life.”

With Deepika Padukone as their brand ambassador, Levi’s aims to inspire women to find their perfect pair of jeans and express themselves with confidence.


In conclusion, Levi’s latest campaign celebrates the art of self-expression through denim, inviting individuals to explore new fits and embrace infinite possibilities. So, whether you’re channeling retro vibes or craving contemporary elegance, Levi’s has the perfect pair of jeans waiting for you. Unlock your style potential and join the denim revolution today!

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