When it comes to binge-watching, snacks are an essential part of the experience. To take this tradition to the next level, Netflix has partnered with premium snacking brand 4700BC, along with Bollywood’s iconic filmmaker Karan Johar, to introduce two exclusive popcorn flavours: Sweet & Salty and Cheese & Caramel. This exciting collaboration is designed to enhance your viewing experience, bringing the magic of cinema snacks straight to your home.
Netflix X 4700BC – “Best Enjoyed Together” Campaign
Karan Johar Leads the Launch Campaign
The ad campaign for this collaboration stars Karan Johar, alongside popular television actors Karan Wahi and Karanvir Bohra. The campaign kicks off with Netflix’s signature “Who’s watching?” screen, where the three Karans humorously debate which flavour of popcorn they prefer while deciding what to binge-watch next. In true Karan Johar style, he steps in with a flair, mixing the sweet and salty flavours to perfectly complement Netflix’s diverse content offerings.
Elevating the Entertainment Experience
Popcorn has always been synonymous with movies and entertainment. According to Chirag Gupta, founder and CEO of 4700BC, the inspiration for the new flavours comes from consumer insights. “People love combining flavours at the cinema, but they don’t have that option available at home, until now.” This partnership bridges that gap, offering popcorn combinations that cater to every genre of entertainment on Netflix.
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A Flavour for Every Genre
The two flavours in this exclusive collaboration bring a unique twist to traditional popcorn. The Sweet & Salty flavour balances sweetness with a dash of sea salt, giving viewers the perfect combination to enjoy with any type of content, whether it’s a lighthearted comedy or a feel-good romance. On the other hand, the Cheese & Caramel flavour offers a gourmet treat, with 4700BC’s cheddar cheese and Himalayan Salt Caramel blending to deliver a rich, savory-sweet experience.
These popcorn flavours are designed to cater to the growing demand for premium snacks at home, making Netflix and snacking the perfect pair.
Enhancing the At-Home Binge-Watching Experience
Karan Johar, known for his passion for both cinema and food, was excited about this collaboration. “This partnership ensures that every time you sit down to watch something, it’s memorable. Great entertainment deserves great snacks, and with these new popcorn flavours from 4700BC, we’ve captured that feeling perfectly,” said Karan Johar.
Poornima Sharma, Head of Marketing Partnerships at Netflix India, echoed this sentiment: “Snacking while watching content has always been a beloved tradition. These special-edition popcorn flavours are designed to complement Netflix’s blockbuster entertainment, making the experience even more enjoyable.”
Where to Get These Exclusive Popcorn Flavours
The 4700BC x Netflix popcorn flavours will be available across major retailers, e-commerce platforms, q-commerce apps, and the 4700BC website. Whether you’re hosting a movie night or settling in for a solo binge-watching session, these popcorn options promise to add a little extra flair to your entertainment routine.
The “Best Enjoyed Together” Campaign ft. Karan Johar
Centered around the theme “Best Enjoyed Together,” this campaign emphasizes how Netflix’s world-class content is best paired with premium snacking. Whether it’s the laughter shared over a comedy or the excitement of a thriller, these popcorn flavours ensure that your viewing moments are savoured to the fullest.
With this collaboration, Netflix and 4700BC have successfully created a seamless blend of entertainment and indulgence, ensuring that every binge-watching experience is both flavorful and memorable.
