Nykaa Fashion has launched its latest campaign, “Stay Stylish,” inspired by moments of reverse fangirling. The campaign, featuring actress Janhvi Kapoor and fashion editor Kusha Kapila, showcases unexpected twists and humorous scenarios that emphasize the brand’s message: when you look good, it’s Nykaa Fashion. With a curated collection from over 650 international and beloved homegrown brands, Nykaa Fashion aims to be your ultimate destination for staying stylish effortlessly.
Nykaa Fashion: “Stay Stylish” campaign
The concept of reverse fangirling is the heart of Nykaa Fashion’s new campaign. Instead of fans admiring celebrities, the tables are turned, and the celebrities find themselves admiring the outfits of everyday people. This fresh perspective highlights the universal appeal of Nykaa Fashion’s offerings, making style accessible to everyone.
Janhvi Kapoor’s Unexpected Twist
In the debut digital film, Janhvi Kapoor is seen deeply engrossed in a horror sequence when she suddenly halts the shoot. Her attention is captured by the outfit worn by an assistant director, leading her to ask, “Where’s your outfit from?” This unexpected fangirl moment turns a hair-raising scene into a charming encounter, showcasing the irresistible allure of Nykaa Fashion.
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Janhvi Kapoor’s Thoughts
Janhvi Kapoor shared her excitement about the campaign, stating, “This campaign is extra special for me. Nykaa Fashion is my absolute go-to for any high-stake weekly occasion. Their curated collection of brands in their Global Store and their designs from the House of Nykaa Fashion are incredible, making sure I’m always dressed to step out in style.”
Nykaa Fashion: Kusha Kapila’s Humorous Hospital Encounter
The second digital film features Kusha Kapila in a humorous setting, bringing a light-hearted twist to the campaign. Kapila, sporting a neck brace in a hospital bed, spots another patient in a beautiful dress. Despite her limited mobility, she eagerly asks, “Cute dress! Where’s it from?” This scene adds a touch of humor and relatability, reinforcing the campaign’s message.
Kusha Kapila’s Insights
Kusha Kapila expressed her connection to the campaign, saying, “This campaign really speaks to me! I mean, who doesn’t love stealing the spotlight and getting those outfit compliments, right? Whether it’s a movie night or a brunch with friends, you can bet I’m scrolling through Nykaa Fashion’s amazing collection for stylish looks.”
Nihir Parikh’s perspective
Nihir Parikh, CEO, NykaaFashion.com said, “At Nykaa Fashion, style isn’t just a choice – it’s our passion. We’re dedicated to keeping our consumers stylish, every step of the way. Our expert team understands the pulse of trends and styles that resonate with our consumers, ensuring that staying stylish is as effortless as it can be. With a curated collection from 650+ international brands and beloved homegrown favourites, we’ve got everything one needs to stay ahead in the fashion game.”
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Wrapping up: “Stay Stylish” campaign of Nykaa Fashion
Nykaa Fashion’s “Stay Stylish” campaign, crafted in collaboration with the creative agency The Script Room, brilliantly captures the essence of reverse fangirling. By featuring popular faces like Janhvi Kapoor and Kusha Kapila, the campaign highlights the universal appeal of Nykaa Fashion’s curated collections. Whether preparing for a parent-teacher meeting, planning a night out with friends, or celebrating a promotion, Nykaa Fashion is your go-to hub for stylish fashion finds. So, next time you step out in style, be ready to answer the question, “Oh my god, where is your outfit from?”
