Orion India, a renowned South Korean snack company, unveils Bollywood actor Palak Tiwari as the official face for their savory range, Turtle Chips, in the Indian market.
Palak Tiwari as the brand Ambassador of Orion India
Orion India, a South Korean snack company, introduces Bollywood actor Palak Tiwari as the brand ambassador for Turtle Chips in India, spotlighting her in the latest commercial featuring the spicy devil flavor.
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Palak, known for her bold and playful persona, seamlessly embodies the crunch and intense taste of Turtle Chips. Her dynamic presence aligns perfectly with the brand’s character, making her the ideal representative.
In the captivating commercial crafted by Orion India’s marketing team, Palak undergoes a playful transformation into a devil after savoring the spicy devil variant. This visual portrayal vividly captures the irresistible and intense taste that distinguishes this particular flavor. The campaign spans various platforms—digital film, print, radio, and outdoor media—rolling out across key markets in India.
What do experts have to say about this campaign?
Saurabh Saith, CEO, Orion India, expressed his excitement about the partnership, saying, “As we aim to expand our market presence, very happy to share the appointment of Palak Tiwari as our brand ambassador; it’s a strategic move to enhance awareness, especially among the dynamic Indian youth. Palak’s infectious personality, coupled with her playful wit and charm, perfectly embodies the essence of Turtle Chips and in particular spicy devil flavour – offering a spicy twist to the everyday snacking experience.”
Palak remarked, “I am thrilled to be associated with Orion’s Turtle Chips. Filming the commercial for its popular spicy devil flavour Turtle Chips was an absolute blast. The energy and fun we had on set are clearly evident in the commercial, effectively conveying the brand attributes of being cheerful and quirky.”
Raje Suneet Jain, senior category marketing lead, Orion India, added, “As part of this partnership, we aim to dial up brand awareness of Turtle Chips, our 4 layered patent snacks in India. We look forward to captivating our consumers with our latest campaign that spotlights the spicy and crunchy nature of our Chips.”
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Conclusion
In conclusion, Orion India’s choice of Palak Tiwari as the brand ambassador for Turtle Chips proves to be a delightful marriage of bold personalities and intense flavors. The dynamic commercial, with Palak embodying the spicy devil transformation, not only adds a playful touch but vividly conveys the irresistible nature of the product. As the campaign unfolds across diverse media, it’s clear that Orion India is not just selling chips; they’re offering a vibrant experience, inviting consumers to indulge in the tantalizing crunch and bold character of Turtle Chips. Get ready to embark on a flavorful journey with Palak and Turtle Chips, where every bite promises a spicy and exciting adventure.
