Pantaloons, the leading Indian fashion brand under Aditya Birla Fashion and Retail Ltd., has marked a historic milestone by unveiling its inaugural Pantaloons OnLoop store in JP Nagar, Bengaluru, ushering in a groundbreaking era in fashion retail.
What Is Pantaloons OnLoop ?
Pantaloons OnLoop, the inaugural venture of India’s prominent fashion brand under Aditya Birla Fashion and Retail Ltd., signifies a groundbreaking shift in the fashion retail landscape. Situated in JP Nagar, Bengaluru, this innovative store is a captivating blend of technology and experiential design, tailored for the contemporary, fun-seeking, and energetic customer.
Spanning an expansive 70,000 sq. ft., it offers a multi-sensory experience that extends beyond traditional fashion. With a diverse selection of over 50 fashion brands spanning Apparel, Footwear, Watches, Sunglasses, Cosmetics, Bags, and more, this store accommodates renowned ethnic wear labels such as Tasva and Jaypore, as well as exclusive Pantaloons brands like Rangmanch, Akkriti, and Indus Route. It also features iconic sportswear favorites like Puma and Skechers, alongside brands like GIVA and the Korean skincare brand Quench, all conveniently accessible under one roof, promising a fashion-centric adventure. Adding to its uniqueness, this store is home to the first Coco Leni eyewear store in Bengaluru.
Also Read: 10 Best Indian Ads of Fashion Brands in 2023
Elevating the shopping experience are innovative elements such as Smart Trial Rooms, Endless Aisle, and a Customization zone equipped with heat transfer technology, along with options for embroidered badges and customized bag tags, all aimed at providing a seamless and engaging shopping experience, allowing you to browse and try on your preferred outfits effortlessly.
A Sneak Peek into the Store
Pantaloons organized a grand launch party for their store, featuring numerous influencers, dancers, and radio jockeys. Among these influencers, Pantaloons invited the renowned fashion and lifestyle influencers, Simran Jain and Shalini Chopra. Here, they offer you a sneak peek into the store. Take a look
What Do Experts Have To Say About This Launch?
Commenting on the launch of the new concept, Sangeeta Pendurkar, CEO, Pantaloons, Style Up and Marigold Lane said, “Pantaloons has over the years become a fashion playground for the young modern shopper. Taking this to the next level, I am delighted to introduce Pantaloons OnLoop as the ‘go-to’ destination for the Gen Z, seeking all things lifestyle and fashion. Envisioned as a theatre of imagination, Pantaloons OnLoop offers the customer an unparalleled shopping experience.”
About Pantaloons
Pantaloons, a fashion playground, provides various styles for various occasions. It caters to today’s confident and expressive millennials, offering an exciting, friendly, and uplifting experience, whether in physical stores or online. With a vibrant, fun-loving approach to fashion, the brand aims to empower customers to express their best, fashionable selves.
Also Read: Top Diwali Ads of All Time
About Aditya Birla Fashion And Retail Limited
Aditya Birla Fashion and Retail Limited (ABFRL) is an integral part of the esteemed Aditya Birla Group, a leading Indian conglomerate. With a substantial revenue of Rs. 12,418 Cr. and an extensive retail footprint spanning 10.8 million sq. ft. as of March 31, 2023, ABFRL stands as India’s first billion-dollar, fashion-focused powerhouse. It boasts a diverse portfolio of top-notch fashion brands and retail formats.
ABFRL’s expansive network comprises 3,977 stores and approximately 33,535 multi-brand outlets, with a presence in 6,723 department store point of sales across India as of March 31, 2023. The company takes pride in its iconic brands like Louis Philippe, Van Heusen, Allen Solly, and Peter England, established over a span of 25 years. Pantaloons is another significant player in India’s fashion retail scene.
The company’s international brand portfolio includes The Collective, making it one of India’s largest multi-brand retailers of international labels. It maintains long-term exclusive partnerships with renowned brands like Ralph Lauren, Hackett London, Ted Baker, Fred Perry, Forever 21, American Eagle, Reebok, and Galeries Lafayette.
Notably, Van Heusen Innerwear, Athleisure, and Active wear are emerging as innovative and fashionable brands in India. ABFRL’s venture into the branded ethnic wear business includes brands such as Jaypore, Tasva, and Marigold Lane. The company has forged strategic partnerships with renowned designers, including ‘Shantnu & Nikhil,’ ‘Tarun Tahiliani,’ ‘Sabyasachi,’ and ‘House of Masaba.’
Furthermore, in response to the evolving digital landscape, ABFRL is building a portfolio of digital-first brands through its technology-driven ‘House of D2C Brands’ initiative known as TMRW. TMRW is dedicated to establishing a collection of digital-first brands in collaboration with emerging brand founders in the E-Commerce market. Focusing on the Fashion & Lifestyle sectors, TMRW seeks to create a portfolio of beloved consumer brands that tap into significant growth potential, both in India and globally.
