Philips India latest campaign, #BarberKeBaraber, seeks to transform male grooming by empowering men to achieve professional standards at home. The initiative features cricket legend Virat Kohli highlighting the Philips All-in-One Trimmer with Twin Trim blades, emphasizing the brand’s dedication to delivering top-notch grooming experiences.
Philips India new campaign featuring Virat Kohli
Campaign Overview:
Philips India’s latest initiative, #BarberKeBaraber, aims to revolutionize male grooming by empowering individuals to achieve professional standards from the comfort of their homes. At the forefront of this campaign is cricket icon Virat Kohli, the brand ambassador for Philips, renowned for his distinctive style. Through this campaign, Philips underscores its commitment to providing high-quality grooming experiences with the spotlight on the Philips All-in-One Trimmer equipped with Twin Trim blades, ensuring salon-like precision.
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Product Features and Benefits:
Central to the campaign is the Philips All-in-One Trimmer, meticulously designed to meet diverse grooming needs. With 120 minutes of cordless operation on just a one-hour charge, this trimmer offers unparalleled convenience. Available in both the 7000 series and 9000 series, it provides consumers with a range of options. Equipped with multiple attachments, it facilitates grooming from head to toe. Its advanced Twin Trim blades guarantee precision in every trim, enabling users to achieve a polished, professional finish effortlessly.
Campaign Messaging and Tagline:
The campaign’s tagline, ‘#BarberKeBaraber,’ encapsulates the aspiration to attain salon-quality grooming experiences reminiscent of skilled barber services. Through captivating visuals featuring Virat Kohli, Philips communicates the unique attributes of the All-in-One Trimmer, particularly its Twin Trim blades. This messaging aims to inspire individuals to embrace a transformative shift in grooming standards and actively participate in the contemporary discourse surrounding male grooming.
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What do experts have to say about this campaign?
Commenting on the campaign, Deepali Agarwal, business head – Personal Health, Philips Indian Subcontinent, stated, “At Philips, we’re constantly pushing the boundaries of innovation, and creating meaningful experiences for our consumers. With the #BarberKeBaraber campaign, our objective is to enhance the grooming journey for men in India by offering a product that guarantees an even trim and a polished finish within the comfort of their homes. With this campaign our aim is to empower men to groom with confidence and ease at their convenience.”
Conclusion
In conclusion, Philips India #BarberKeBaraber campaign, featuring cricket icon Virat Kohli and the innovative Philips All-in-One Trimmer, heralds a new era in male grooming. With a focus on empowering individuals to achieve professional grooming standards at home, this campaign not only showcases the trimmer’s advanced features, such as the Twin Trim blades for precision trimming, but also encapsulates a broader message of embracing change in grooming standards. By offering convenience, precision, and salon-like results, Philips invites consumers to elevate their grooming experiences and actively engage in the evolving conversation surrounding contemporary male grooming practices.
