PUMA India introduces #DelhiSaveTheFight initiative alongside members of the Delhi Capitals team, including Rishabh Pant, Ishant Sharma, and Yash Dhull. This campaign aims to connect with the team’s supporters.
Puma’s new campaign #DelhiSaveTheFight with Delhi Capitals
Campaign featuring Rishabh Pant, Ishant Sharma, and Yash Dhull
PUMA India’s campaign, showcasing Rishabh Pant, Ishant Sharma, and Yash Dhull, aims to engage with the fanbase of Delhi Capitals. This initiative encourages fans to embrace their aggressive spirit with #DelhiSaveTheFight, highlighting the capital’s characteristic passion for the game.
PUMA’s Partnership with Delhi Capitals
PUMA India has launched a campaign in collaboration with Delhi Capitals’ players, Rishabh Pant, Ishant Sharma, and Yash Dhull, to connect with the team’s supporters. As the official kit partner of Delhi Capitals, PUMA’s logo is prominently featured on the jersey sleeves of both the men’s and women’s teams. Additionally, the jersey design incorporates the route map of the Delhi Metro Rail.
Player Kit and Accessories
As part of their partnership with Delhi Capitals, PUMA provides players with a range of athleisure wear, training gear, accessories, and travel essentials. This partnership is supported by a multi-year deal with the team’s parent companies JSW and GMR, showcasing PUMA’s commitment to supporting the team on and off the field.
What do experts have to say about this campaign?
Commenting on the occasion, cricketer Yash Dhull said, “This cricket season is pure sports entertainment and PUMA has a unique ability to engage with fans. PUMA’s films made for Delhi Capitals this year do a hilarious take on the city’s innate nature to be headstrong. I am from Delhi and well-versed with our love for aggression. So, teaming up with Rishabh Pant and Ishant Sharma, and shooting for this film with routine Delhi scenarios was lot of fun and laughter. Having said that, the film’s message is strong, and saving and bringing this aggression to the game is the right spirit.”
Commenting on the campaign, Shreya Sachdev, head of marketing, PUMA India said, “To celebrate our partnership with Delhi Capitals, we wanted to pay homage to the never-back-down spirit of the city. We are confident that this campaign will strike a chord with the team’s fanbase, as we continue to strengthen our commitment towards spreading the excitement of cricket culture in the country.”
Conclusion
In conclusion, PUMA India’s collaboration with Delhi Capitals and its players, including Rishabh Pant, Ishant Sharma, and Yash Dhull, marks a significant step towards engaging with the fervent fanbase of the team. Through the #DelhiSaveTheFight campaign, PUMA aims to amplify Delhi’s passionate spirit for the game while also showcasing its commitment as the official kit partner of Delhi Capitals. With a diverse range of player kits and accessories, as well as strategic branding elements such as the incorporation of the Delhi Metro Rail route map into the jersey design, PUMA reinforces its dedication to supporting the team’s success both on and off the field.
