Manyavar, renowned for its men’s wedding and occasion wear, marks a significant foray into the rich tapestry of South India with the launch of the Vivaham Collection. This new addition, featuring Panchakacham and Veshti, enhances its distinguished collection, bringing a touch of traditional elegance to every celebration.
Manayavar Vivaham Collection
Manyavar, recognized for its exquisite men’s wedding and occasion wear, proudly announces its meaningful venture into the vibrant tapestry of South India with the introduction of the Vivaham Collection. This distinguished addition encompasses Panchakacham and Veshti, reflecting traditional elegance for special celebrations.
To commemorate this launch, Manyavar presents a captivating campaign film under the banner of #TaiyaarHokarAiye, exclusively tailored for the discerning South Indian audience. Featuring brand ambassador Ram Charan in the Panchakacham for his wedding ceremony and versatile actor Sobhita Dhulipala, the film, conceptualized and executed by Shreyansh Innovations, portrays a joyous couple. Depicting a delightful exchange, the groom arrives fashionably late, prompting the bride to inquire about his readiness for the momentous occasion.
The film marks Manyavar’s entry into the cultural fabric of South India, promising a harmonious symphony of tradition, style, and craftsmanship.
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What do experts have to say about this campaign?
Expressing his enthusiasm, Ram Charan shared, “I have profound admiration for Manyavar and coming together for their campaigns I thoroughly relish. It holds great personal significance for me. This is a tribute to our cherished traditions, the artistry behind it and the everlasting charm of South Indian attire.”
Vedant Modi, chief revenue officer, Vedant Fashions, expressed his excitement saying, “Introducing the Panchakacham & Veshti into Manyavar’s esteemed collection signifies our strategic expansion into the vibrant South Indian market. This collaboration is a testament to our commitment to authentically embrace the cultural richness of South India.”
Shreyansh Baid, founder and director, Shreyansh Innovations, added, “For years together now, the brand has built the significance of being wedding-ready, through unique stories around Taiyaar Hokar Aaiye. With the brand’s second collaboration with Ramcharan, we have taken forward the proposition of Taiyaari from beyond just one’s physical attire, to being ready emotionally and mentally too.”
Conclusion
In conclusion, Manyavar’s introduction of the Vivaham Collection marks a significant and meaningful foray into the cultural richness of South India. With Panchakacham and Veshti as noteworthy additions to their distinguished repertoire, the brand seamlessly blends tradition, style, and craftsmanship. The #TaiyaarHokarAiye campaign, featuring the charismatic duo of Ram Charan and Sobhita Dhulipala, not only showcases the brand’s commitment to celebrating special moments but also solidifies Manyavar’s place in the hearts of the discerning South Indian audience. As the harmonious symphony of tradition and modernity resonates, Manyavar continues to redefine men’s wedding and occasion wear with timeless elegance.
