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Rungta Steel is back with a power-packed trio of SRK, Alia Bhatt, and Ranbir Kapoor for a new campaign

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Rungta Steel, India’s top integrated steel and TMT Bar producer, brings together SRK, Alia Bhatt, and Ranbir Kapoor in their latest ad campaign. Each portrays their iconic roles from Raees, Gangubai Kathiawadi, and Rockstar films.

Rungta Steel campaign with SRK, Alia Bhatt, and Ranbir Kapoor


Rungta Steel, a prominent manufacturer of integrated steel and TMT bars in India, brings together Shah Rukh Khan, Alia Bhatt, and Ranbir Kapoor for its latest ad campaign. They portray their iconic characters from the movies Raees, Gangubai Kathiawadi, and Rockstar, respectively.

First TVC Release:

Continuing the trend of featuring onscreen personas in advertisements, this marks Rungta Steel’s second TV commercial with SRK, Alia, and Ranbir. The initial ad premiered in October 2023, riding on the success of SRK’s film Jawan.

Also Read: Oppo India Collaborates with ‘Wake Up Sid’ Cast for Reno 11 Series Launch – Agency Masala

Details of Latest TVC:

In the recent TVC, Raees disrupts Gangubai and Jordan’s housewarming bash with a dramatic entrance, underscoring the theme of #EkdumSolid determination. SRK highlights the importance of using Rungta Steel bars, asserting he wouldn’t have broken through the roof if they were employed. The ad concludes with SRK reprising his memorable line from Raees.

Brand Ambassadorship and Association:

Khan became Rungta Steel’s brand ambassador in September 2023, while Bhatt and Kapoor have been linked with the company since 2022.

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The resurgence of iconic character reunions in advertising, exemplified by Rungta Steel’s latest campaign with Shah Rukh Khan, Alia Bhatt, and Ranbir Kapoor, reflects a growing trend in the industry. With brands leveraging the nostalgia and familiarity associated with beloved film personas, such as Raees, Gangubai Kathiawadi, and Rockstar, they tap into audience emotions and generate heightened engagement. This innovative approach not only enhances brand visibility but also creates memorable connections with consumers, paving the way for a dynamic and impactful advertising landscape in the future.

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