realme has introduced its newest realme 12 Pro Series 5G campaign, featuring an unexpected collaboration between Bollywood icon SRK and tech expert Gaurav Chaudhary, also known as Technical Guruji. Together, they unbox the latest realme smartphone in a unique Tech vs. Bollywood style.
SRK and Technical Guruji taking the unboxing game to the next level with Realme
Product Announcement: realme has unveiled its latest addition to the realme 12 Pro Series 5G, featuring an unexpected collaboration between Bollywood superstar Shah Rukh Khan and technical expert Gaurav Chaudhary, known as Technical Guruji. The duo presents the new realme smartphone in a unique Tech vs. Bollywood style.
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Brand Ambassador Announcement: realme appointed SRK as its brand ambassador for realme smartphones in May 2023, coinciding with the launch of the realme 11 Pro Series 5G in India.
Ad Campaign Description: The ad campaign is part of a nine-minute video episode of Zooming in with Real SRK, hosted by Gaurav aka Technical Guruji, available on realme’s YouTube channel. SRK takes a candid approach, sharing insights into his interests and preferences, offering a genuine glimpse into his personal choices and experiences.
Product Launch Details: On January 29, 2024, realme introduced the Realme 12 Pro 5G series in India, highlighting advancements in camera technology and smartphone design. The device features the Snapdragon 6 Gen 1 SoC and boasts a triple-camera setup at the rear.
Product Specifications: The Realme 12 Pro 5G is available in Submarine Blue and Navigator Beige colors, offering two storage configurations with up to 8GB of RAM and up to 256GB of internal storage. Pricing starts at Rs 25,999 for the 8GB RAM/128GB storage variant and Rs 26,999 for the 8GB RAM/256GB storage option in India.
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Conclusion
In conclusion, realme’s collaboration with Shah Rukh Khan and Technical Guruji for the launch of the Realme 12 Pro 5G series marks an innovative approach to engaging consumers, blending tech expertise with Bollywood charm. The ad campaign showcases a seamless fusion of entertainment and technology, reflecting realme’s commitment to delivering cutting-edge smartphones tailored to the preferences of Indian consumers. With SRK’s charismatic presentation and Technical Guruji’s insightful commentary, the unboxing experience transcends traditional marketing boundaries, offering viewers an entertaining and informative glimpse into the latest advancements in smartphone technology.
